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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • How many Twitter followers do you have?

    07 April 2014


    I have 689 Twitter followers, which my ego loves, but just how influential are my followers? Is it better for me to have 1,000 followers or 100 of real value and influence?

    With Twitter it is quickly becoming clear that quality is more important than quantity when it comes to who you are reaching with your tweets, the newly launched “Where Does My Tweet Go?” by MFG Labs makes it easier than ever to track the value of your network.

    MFG Labs lies at the heart of Havas Media Group's data strategy and its COO Joachim de Lezardiere - who ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Havas

  • Be more Oreo: How brands can emerge victorious from this year’s Super Bowl

    14 January 2014


    Is it possible to dunk in the dark? I would say yes! In my home, we felt compelled to try this new form of extreme dunking during last year’s Super Bowl. I’m sure we weren’t the only ones, as 15,000 people retweeted Oreo’s original post on Twitter following a blackout during the big game. 

    As you may recall, one of the most memorable aspects of Super Bowl XLVII last year between the San Francisco 49ers and Baltimore Ravens occurred not on the field, but off of it. Shortly after Beyonce and the rest of Destiny’s Child rocked the stage at ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Superbowl, Oreo, Dunk in the dark

  • Ode to the Royal Baby: Top 10 ads

    23 July 2013

    Who would have thought that one little bundle of joy born on the little old island of the UK would attract so much media attention around the world? Well if you are a #RoyalBaby, then what more can be expected? Since the Duchess of Cambridge was admitted to hospital on the morning of July 22, Twitter has been inundated with more than 900,000 hashtag mentions of #RoyalBaby and just minutes after the birth, Twitter recorded more than 25,300 Tweets per minute. And that’s just Twitter. If we go over to Facebook, the social network saw more than one million global ...

    Comments (214) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Social Media

  • What Twitter’s TV ad targeting means for marketers

    24 May 2013

    Twitter has always emphasised its relationship with TV, especially after understanding just how much conversation was linked to, and driven by broadcast. So it is no small wonder that the platform started to see themselves as TV's natural companion. What is becoming increasingly apparent, however, is that they also saw its potential as a big source of revenue. With that in mind, Amplify looks like it's a really smart product set.

    TV Ad targeting will be manna from heaven in some quarters. Both marketers and media buyers will love not having to worry about scheduling campaigns to coincide with TV ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Social Media, TV

  • Harlem Shake vs Gangnam Style: the ultimate Twitter showdown

    20 March 2013

    Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.

    It’s great that these YouTube phenomenons have seen massive global success in such a short space of time and this new, interesting infographic from Ghergich & Co used Twitter data to compare how both were picked ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Social Media, Online, Social, Video

  • So, heard about Vine yet?

    30 January 2013

    It started with a Tweet from Twitter CEO Dick Costolo, so innocuous that I actually skimmed right past it on my morning commute. But by the end of the weekend, the Twitterati were buzzing with excitement and the newly-minted app was soaring up the iTunes ranks.

    Co-Founder Jack Dorsey, who increasingly resembles someone playing Steve Jobs in a film, made a big fuss about the new app-cum-feature. He even went so far as to say – through Twitter, of course – that Vine “brings an entirely new art form to the world." Jason Goldman, former product bigwig, also Tweeted: “Acquiring ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Social

  • Branch launches publicly

    22 January 2013

    Branch, the new discussion platform from the company behind Twitter, has come out of private beta, allowing anyone to create their own conversations.

    The platform has been open to selected individuals for a while, and I blogged about it back in late August with a distinctly ‘not quite sure about this thing yet’ take on the site which allows groups of individuals to talk around topics, but four months on, the service has developed dramatically.

    Demonstrating a dedication to listening to its early adopters and involving them in the discussion of new functionality, paired with rapidly rolling out ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Social Media

  • Infographic: Top 10 websites in MENA

    07 January 2013

    I recently stumbled across this infographic from Egyptian online magazine Digibuzz, which pulls together internet data from Comscore regarding internet users across the Middle East and Africa.

    During October 2012, nearly 135 million people used the internet in the region, with Google scooping the top spot, reaching 90% of the region’s digital population with 122 million unique visitors. Facebook was next with 101 million unique visitors.

    But rather than list the top 10 websites by monthly unique visitors, check out the below infographic to see the other websites that made it into the top 10:

     

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Online, Bing, Apple, Facebook, Yahoo, Consumer insight, Google

  • Social media drives revenue: infographic

    30 October 2012

    Eventbrite’s latest Social Commerce Report, which examines the additional revenue and traffic accumulated when people share event information on Facebook, LinkedIn and Twitter, has revealed that Britons are the most prolific ‘clickers’. In the UK, as the below infographic details, every time someone shares an event on Facebook, on average 22 of their friends look at that event. However, on Twitter, if someone shares an event it results in 42 of their friends checking it out – the most visits generated out of all the countries surveyed. 

    Globally, the value of a social share has risen by 81% and traffic generated ...

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    Posted by: Bloggers' Gallery

    Tags: Twitter, Social Media, Online, Facebook

  • Is your social media campaign on track?

    20 July 2012

    Social media is still relatively new in the grand scheme of things and marketers are still trying to come to grips with how best to use it.

    I thought I would share this infographic from UK-based digital marketing agency Return on Digital, which pulls together all its hints and tips on how to interact via the medium and increase brand engagement across three major players in the space – Facebook, Twitter and LinkedIn.

    Is your social media campaign running smoothly or is it heading off the beaten track? I know which side of the track I’d rather be on...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Social Media, Social, Advertising, Facebook

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