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International Media 2015

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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Why Facebook, Yahoo and Microsoft are all still better than AOL

    16 September 2011

    Tomorrow marks the four year anniversary of AOL, once the largest ISP in the US, announcing plans to become an online advertising business. Here is a quick look at what AOL has done over past few years to mark this rebranding effort and a benchmark of how far they have got to go:

    ...

    September 17, 2007: AOL announces plans to relocate its corporate headquarters from Dulles, Virginia to New York City and combines its various advertising units into a new subsidiary called Platform A. AOL acquires Advertising.com.

    October 15, 2007: As part of the impending move to New York ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Reputation, Display

  • Cooking up brand awareness

    04 August 2011

     

    Online advertising is great at driving direct response - fact. However, this ‘killer app’ has often been its Achilles heel, as it fails to deliver on the requirements of the brand marketer, where awareness and uplift are more important metrics. This is one of the reasons why brands have been slow in embracing digital and have not invested the marketing budgets they could have online.

    However recent research indicates that this may no longer be the case and I believe brand marketers should be reassessing the potential of online advertising.

    The IAB, in its quest to tackle this misconception, ...

    Comments (0) | Permalink

    Posted by: Stuart Colman

    Tags: IAB, Online advertising, Display, Branding

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