This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

About this blog

M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

RSS feed Subscribe to blog feed

Go Back

Globalisation

  • Making the leap to the international stage

    12 February 2013

    In the current economic climate many British businesses may be keen to explore opportunities outside the flat eurozone in order to grow and ensure they stay on track. Successive UK governments have sought to encourage more businesses to do business overseas. Despite this, only around one in five SMEs in the UK trade overseas compared to one in four in the rest of Europe.

    Making the decision to break into new international markets can be daunting for small or medium size enterprises. Researching and getting beyond the cultural veneer of a new market from afar can test a smaller business’s ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Globalisation

  • What brands can learn from the Ghana Think Tank

    31 August 2011

    Cross-cultural marketing is one of the most challenging disciplines in business today. Marketing to people in different socio-economic groups is difficult, but once you layer on cultural biases, the challenge increases exponentially.

    An example of how something can work well in one country, but not for another, can be taken from a visit I made to the Vava’u Island Group in Tonga. As we stepped off the plane we found a brand new control tower and baggage center, the building of which had been funded by the European Union.

    However, we did not go inside. Instead, luggage was delivered by ...

    Comments (0) | Permalink

    Posted by: Nigel Hollis

    Tags: Globalisation

  • Digital media facilitates localisation as well as globalisation

    25 July 2011

    In my book, The Global Brand, I highlighted contrasting trends towards globalization and localization and last year, I reported on one localization trend that is still going strong: the rise in the number of farmer’s markets.

    At the time I could not substantiate the other localization trends, but news that teenagers are reviving local languages via social media suggests that this trend is also alive and well.

    While some people are deliberately trying to use crowd sourcing to revive dying languages, others are using these languages to be cool. Bizarre though it might sound, teens in southern Chile ...

    Comments (1507) | Permalink

    Posted by: Nigel Hollis

    Tags: Globalisation

  • On the hunt for challenger brands

    13 July 2011

    M&M is on the hunt for biggest and best Global Challenger Brands to feature in the next issue of M&M.

    We are looking for brands that might not yet have a global reach but are dominant enough in their home market to have the big global players paying attention – or they soon will be! 

    For example, in China think of Li Ning, possibly the biggest sports brand you have not heard of, or the sweets manufacturer Hsu Fu Chi which was recently acquired by Nestle.

    M&M’s ‘Next 100’ will feature in the Q4 issue. To make sure that ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Globalisation, Emerging Brands

  • Digital + emerging markets = too much chatter

    10 May 2011

    PHD’s Mike Cooper drew a parallel between the industry focus on digital and that on emerging markets. “Just as you spend a disproportionate time talking about emerging markets because they are the future, so you spend a disproportionate amount of time talking about digital because it is the future,” he said.

    While digital represents the future, it’s also helping traditional channels.

    “Digital and all the forms of digital are at the top of the list but I’m beginning to see a tipping point toward the innovation across traditional,” said Laura Desmond, referring to an increasing emphasis on address-ability, digital out ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile, Social Media, Online, Globalisation, Festival of Media Global

  • Clients demand digital accountability

    10 May 2011

    Digital is suffering thanks to its status as a fledging media was the verdict in a Q+A with agency senior execs from across the industry.

     “The focus on what digital will deliver to me is much more intense, perhaps unfairly,” said ZenithOptimedia’s, John Taylor. “TV has been around for a long time you, even if there’s only 10% of digital they want to know exactly what it will deliver. Let me learn for the future and how this is going to grow.”

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Mobile, Social Media, Online, Globalisation, Festival of Media Global

  • Has your travel budget been reinstated?

    03 March 2011

    M&M is looking to update its Media Traveller columns for 2011.

    Do you know the best hotel in Paris or best restaurant in New York? Why not share your expertise with your peers and give a fellow traveller a hand?

    Your top tips will feature online in our Media Passport section and possibly in the magazine as well!

    We are currently looking for tips on travelling to major cities in Argentina, Australia, Belgium, Brazil, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Singapore, South Africa, Spain, Sweden, Turkey, UAE, UK, US

    Email martina@csquared.cc for ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Globalisation

  • A match not made in sustainable heaven

    20 January 2011

    Just when you think that there is a Starbucks on every corner of the world it turns out that there is not one in India!

    Well not for much longer. According to reports in the Financial Times, Starbucks will be setting up shop within a number of weeks and R K Krishnakumar, chairman of Tata Coffee which is partnering with Starbucks for the launch, is very excited!

    “Within six months you should be able to have a Starbucks coffee in Mumbai that will be exactly like the one you would have in New York or Paris,” he is quoted ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Sustainability, Globalisation

  • Calling all Media Travellers!

    10 January 2011

     World Travel

    M&M is looking to update its Media Traveller columns for 2011.

    Do you know the best hotel in Paris or best restaurant in New York? Why not share your expertise with your peers and give a fellow traveller a hand?

    Your top tips will feature online in our Media Passport section and possibly in the magazine as well!

    We are currently looking for tips on travelling to major cities in Argentina, Australia, Belgium, Brazil, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Singapore, South Africa, Spain, Sweden, Turkey, UAE, UK, US

    Email martina@csquared.cc...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Globalisation

  • M&M goes Miami Vice

    21 October 2010

    Like everyone iMiami Vicen the industry, M&M enjoys travel. So, the prospect of hitching a flight out to Miami to take in the sights and sounds of the the Festival of Media caused much excitement and hurried suitcase packing.

    Speedos? Check. SPF50 Sun Lotion (We are coming from the UK)? Check. Super-sized tub of extra strong hair gel? Check. Novelty Brightly Coloured Extra Large Plastic Sunglasses? Double Check.

     

    Of course, there is a jam-packed agenda with speakers from Twitter, AB InBev and the former president of Mexico to take in the insights on the Latin American media landscape on ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Globalisation

  1. 1
  2. 2
  3. Next page

Tags