Earlier this month Nike’s vice president of brand and category management made the bold statement that its TV spot for the World Cup was “among the best we've ever done.”
The spot, created by Wieden & Kennedy Amsterdam, features the traditional host of football stars including, Cesc Fabregas, Wayne Rooney, Cristiano Ronaldo, Landon Donovan, Franck Ribery and Ronaldinho. It even features cameos from Homer Simpson, Kobe Bryant and Roger Federer.
With the strapline ‘Write the Future’ the ad chronicles how World Cup moments spread around the world and the knock on effects they can have on the footballers lives.
Now, obviously, as a journalist I was dying to watch this and tear it apart. So this morning my colleague Josh and I huddled around my computer to watch it and ... it is really good!
Is it the best ever? It just might certainly be, especially when you consider the fact that the World Cup is not even mentioned once during the three minute spot. One thing is for sure, it certainly is a good kick-start to the soon to be infectious World Cup fever.
Now you be the judge...