French ad agency Buzzman has literally thought outside the box with their new viral video for Tippex.
The YouTube video has already had over half a million views in just 2 days.
Called ‘A hunter shoots a bear’, the video shows the hunter changing his mind about shooting it, and he reaches for a Tippex mouse in what at first appears to be an advert on the right hand side of the video on the familiar you YouTube page layout.
He takes the Tippex and crosses through the shoots part of the title above the video, and invited the viewer to decide what he is going to do to the bear.
The viewer can then type in what they think he should do to the bear instead, press play, and see it happen as the video continues.
Whilst not all possibilities of what the hunter could do to the bear have been covered (or what viewers want the hunter to do to the bear should I say), there are many of interesting, funny, and strange ones being shared in the comments and on Twitter. And there is a lot of fun to be had thinking of things that might have been filmed.
The video is a great example of how to get customers to engage with advertisements. Viewers are enjoying watching and actively contributing to the video, its not just about pushing the product.
In the words of Buzzmans senior vice president of marketing and advertising, Bob Thacker: “The secret is respecting the consumer. You are interrupting their life. All advertising is unwanted, so if you're going to crash the party, bring some champagne with you.”
My favourites so far: 'tickles' and 'dreams of'.
http://www.youtube.com/user/tippexperience
Published on behalf of Lynsey Barber