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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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This rescue is brought to you by...

Like most of the world, the M&M office has been gripped by the Chilean miners rescue mission. You’d have to have a heart of stone not find joy in the watching the formerly trapped men finally getting to gaze into their wife’s, or girlfriend’s, or wife AND girlfriend’s eyes, for the first time in 69 and a half days.

       

That is if you could actually see their eyes. In the clearest indication that nothing is safe from a bit of product placement, every single miner returned to the surface wearing a set of Oakley sunglasses.

M&M imagines the men had probably developed a bit of a sensitivity to lights, but thinking outside the box doesn’t even begin to describe it.

 

Tags: merchandise

 

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