We’ve all experienced the excruciating and incessant status updates of new stay-at-home parents on our Facebook status. As someone who has yet to experience and fully appreciate the joy of telling the world what your new bouncing baby is doing every ten seconds, the block function has been a godsend.
There may be no avoiding the latest updates from proud-as-punch parents thanks to a billboard campaign from US department store Target. The company’s new Facebook application allows users to sync their baby updates across the social network, Twitter and email.
However, it doesn’t end there. If a triple attack isn’t enough, the best updates are now being showcased in a series of 30-second videos in Times Square and on magnetic billboards in Los Angeles.
It’s a nice way to create an emotional link with new parents…
… but for once, M&M is glad there’s a fairly big ocean between it and the US.