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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Cannes Lion 2011: Tweets roundup

If you're not lucky enough to be sunning it up in Cannes this year, M&M gives you a random selection of some of the tweets from those who are! 

Hot For Teachers: Cannes Schools Young Marketers At The "Creative Academy"

A new school for 30 under-30 marketers opens at the Cannes Lions festival. But can creativity be taught in a week? Read more...

@thebrandbuilder

Advertising can succesfully address social issues

@elbolsodemary

@dannydevriendt Online, You can get as many pages as you like... That is a scary thought for a magazine maker ;-) #pnid #canneslions

@badbanana At a creativity festival, where originality is being celebrated and honored. Every third person is wearing a straw fedora. #CannesLions

@USATAdBeat “83% of consumers use fewer than 30 (Web) sites a month" -- AOL CEO Tim Armstrong said at the Cannes ad fest. #canneslions

@alexjcampbell Arianna Huffington: four pillars of the grown up Internet: trust, authenticity, values, redefining the pursuit of happiness #canneslions

@alexjcampbell Tim Armstrong: the future of the internet is not algorithms, it's content and design #canneslions

@MaxFosterCNN Words 'Advertising' and 'Customer' out of fashion here at #CannesLions - all about 'Creativity' and 'People'

@princess_misia The future of advertising lies in greater personalization & location-based messages. Location, location, location :) #canneslions #pnid

@sarahivey: Brill stat: china 65% say web changes their fast food decisions. Initiative @ #CannesLions

@thebrandbuilder The advertising industry HAS to move beyond "estimated media value" when calculating the impact of a digital campaign. #Cannes Lions 2011

 

Tags: Creativity

 

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