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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Why do people follow brands?

Posted by: Jenni Baker

30 June 2011

Well apparently most consumers who follow brands online are only in it for the perks! Social CRM specialists Get Satisfaction conducted a survey which revealed that around 40% of Facebook, MySpace and Twitter users follow brands to get access to discounts and special deals.

Check out this nifty infographic - it explains a little more...