It came as no surprise in Millward Brown’s annual BrandZ Top 100 Most Valuable Global Brands study that Apple has maintained its position as the most valuable brand in the world.
It was only last year that Apple ended Google’s four-year reign and claimed the top spot with a brand value of $153.3bn, overtaking Google’s $111.5bn. This year, Google dropped lower down the rankings yet again, having been bypassed by IBM, decreasing in value once again at $107.8bn (-3%).
Apple is currently valued at $182.9bn. Is this a surprise? No. During the last quarter of 2011 alone, the company at the forefront of the touchscreen generation set a new tech record with $46bn sales – selling 37.04 million iPhones and 15.4 million iPads.
But enough about Apple, let’s take a look at some of the key stats and findings from this year’s ranking: the brands that thrived, the brands that didn't and the brands that made it onto the list for the first time.
Here’s an infographic that does just that: