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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Let them drink beer!

With the Euro 2012 competition about to kick-off this weekend, you would think that Carlsberg, as an official global beer sponsor of the tournament – would be sitting pretty cushty right now...

Football and beer go hand in hand – in fact, it’s the only time I’ll ever drink it! But despite this massive sponsorship deal with the Euro 2012 tournament, it won’t be Carlsberg that is the lager of choice for football fans while watching the beautiful game – but rival Stella Artois...

According to a survey of 1500 UK men, carried out by TolunaQuick, Stella Artois will be their tipple of choice after being voted the top lager brand for Euro 2012 with 14.7% of the vote. Carlsberg, meanwhile, has been relegated to fifth place with just 9% of the vote...

Top 10 lager and ale brands for Euro 2012

1. Stella Artois                        14.7%
2. Carling                                13.2%
3. Fosters                               12.0%
4. Budweiser                           9.3%
5. Carlsberg                           9.0%
6. Guinness                             6.9%
7. Old Speckled Hen               4.0%
8. Peroni                                 3.9%
9. John Smiths                         3.7%
10. Kronenberg                       3.2%

 

Tags: Sports, Advertising, Sponsorship

 

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