Pinterest provides a visual opportunity for brands to express themselves and people to express their brand. Brands, consumers and retailers are now beginning to take Pinterest a step further to engage consumers and friends with contests and chance promotions. Sounds simple right? Upload a photo here or there, people will re-pin and BAM! Engagement?! Well, maybe...what should you expect when expecting on Pinterest?
We believe that when implementing a contest or chance promotion on Pinterest, the same rules apply: measure success, be creative and unique, what to expect, and the value of pinning and repinning. Be clear about the rules and measurement you are seeking.
Here are some learnings to keep in mind and questions to ask yourself as you consider using Pinterest as a contest or chance promotion tool:
- How to measure success
- What content works best
- Behaviour to expect
- How Pinterest acts compared to Twitter and Facebook
- How to determine the value of a pin and repin
Home décor is one of the most popular categories on Pinterest and this information was gleaned through a one month promotion we conducted for a home goods retailer. The data is not limited to our client alone but rather all of the leaders in that category. Most of the findings from this infographic can be applied to all retailers – not just those in the home goods vertical.
By Dave McMullen, co-founder, Redpepper