It has long been argued that content is king, it wears the crown, and that it is the most important thing of all etc, etc, etc.
Interpublic’s Krakowsky sang this familiar tune at the Festival of Media LatAm
by claiming that the competition for consumer attention makes content key. However, he also argued that while Hollywood is currently the content factory for the world, this is shifting to Latin America and he had some numbers to back this claim up.
In 2001 Latin American countries won 44 Cannes Lions
, in 2011 this number tripled to 135. In 10 years there have been 42 nominations for Latin Americans and nine winners and five of the top 10 markets on Facebook (based on % reach) are in Latin America.
For updates from the Festival of Media LatAm in Miami follow the hashtag #fomla11 on Twitter.