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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

exhibitions

• CES 2013: what’s big and what’s next?

  11 January 2013

  Samsung with its bendy screens, paper tablets, a Luminae glass keyboard, eight-core chips, 3D printers, 4K TVs and the YotaPhone (not a Star Wars pun but rather a smartphone that doubles as an e-reader when flipped over) – just a few of the latest technologies being unveiled at this year’s Consumer Electronics Show (CES), which took place from January 8-11 in Las Vegas.

  

  Smart technology

  Gadgets and apps certainly took centre stage this year, with vendors from across the globe coming together in Vegas to showcase their latest offerings. With gadgets for the home, in the office, in the car – well pretty much everywhere you can think of – it’s clear that technology is becoming bigger and better than ever.

  While Microsoft may have announced last year that it was pulling out of what is the biggest show of its kind and no longer giving the historic Microsoft opening keynote address, yet its chief executive Steve Ballmer somehow still managed to steal the show, making a surprise appearance on stage during Qualcomm chief executive Paul Jacobs’ presentation, to preach the virtues of Windows 8 and Windows Phone.

  Former US President Bill Clinton also took to the stage with Samsung to discuss the power of the internet, in which he stated that “technology can help overcome challenges that are not even economic”. He also highlighted how impressed he was with technology and how it is affecting our lives, urging the world not to take technology for granted.

  If there’s one thing to come out of CES 2013, it’s that the future looks bright and the future looks big! It will be interesting to see which of these latest technologies and trends will be the next big thing to take the tech world by storm.

  Comments (0) | Permalink

  Posted by: Jenni Baker

  Tags: Tablet, Technology, exhibitions, TV

• The show must go on

  28 September 2011

   

  Some time ago I remember reading about the decline of trade shows, that visitor numbers were falling, companies were investing less on their stands and their validity was being questioned.

  One exception to this must be dmexco in Cologne which I (and 19,000+ other people) attended last week.

  Having visited the event for the last four years (the first two when it was called OMD and took place in Dusseldorf) what has been interesting to me is to see the event evolve from being very much a German show into a more European, even international, event in terms of speaker, exhibitors and attendees.

  Every major player in the digital space was there and investing a considerable sum based on the size of their stands. The number of British visitors who made the journey to Cologne is a testament to the fact people are still willing to travel and will find the budget to do so if they think there is real value in being there. The facilities, the exhibition space, the quality of the conference sessions (all free) and the level of people who were in attendance really show that when it comes to events, the Germans really know what they are doing.

  In the past Europe seems to have lacked a ‘must-attend’ event for the digital industry, most being simply country specific affairs. However, it does seem that dmexco may have all the right ingredients to become this. I know that my American colleagues were very impressed with the whole event and more and more people outside Europe are becoming aware of it. I’m already looking forward to an even bigger and better event next year. 

  M&M has set up a dedicated page with highlights from the Dmexco 2011.

  Stuart Colman is managing director, Europe at AudienceScience and chairman of the IAB UK’s Behavioural Targeting Council.

  Comments (0) | Permalink

  Posted by: Stuart Colman

  Tags: dmexco, exhibitions