Minding the gap between creativity and strategy 16 February 2012 - Mark Artus explores the gap between strategy and creativity. Preparing for customer led innovation 16 February 2012 - As the methods to gather customer insight continue to evolve, CIOs will play a key role in helping CMOs and the company move even closer to its customers, argues Ricoh Europe's Carsten Bruhn. How do you market luxury these days? 02 February 2012 - Blowfish Digital’s managing director Farhad Koodruth questions how to market luxury goods to cash strapped consumers. Managing the Paradigm Shift 26 January 2012 - Bernd Reuter explores the effect of new communication channels, new pressures on marketing and managing the Paradigm Shift. CES 2012: The world of television 19 January 2012 - Vivaki Nerve Center managing director for EMEA, Marco Bertozzi, gives us his highlights from CES 2012. Las Vegas - coming soon to your living room 16 January 2012 - Videology EMEA chief executive Ryan Jamboretz reflects on three crazy days at the 2012 Consumer Electronics Show in Las Vegas The new landscape of search 16 January 2012 - Search is no longer simply about e-commerce, says Kent Madsen, head of search for Mediacom Denmark. Digital advertising benchmarks – a favourite tool 10 January 2012 - Initiative’s worldwide code director Tonia Perretta explains how better data in digital advertising helps demonstrate success and also justify why increasing spend online, relative to different media, will gain results. Don’t let mobile baffle you 09 January 2012 - Too many advertisers are still failing to engage with mobile. Don’t be put off by the technicalities of this channel, there are simple ways to get involved, explains Mediacom’s Steffen Krabbenhøft 2012 trendspotting 20 December 2011 - Cloud computing, more sex, a digital detox and Graydar: Marian Salzman dishes up her top trends for 2012