Beltran Seoane returns to Initiative Spain
02 July 2012
Magnaglobal Spain chief executive Beltran Seoane is returning to the Mediabrands network to head up Initiative Spain as chief executive.
Based at Initiative’s Madrid office, Seoane will be charged with developing Initiative’s strategic proposition in Spain and driving business growth at the agency.
He will report jointly to newly-appointed Initiative G14 president Marc Bresseel and Mediabrands Spain chief executive Jose Luis Hazas.
Seoane first worked at Initiative Spain in 2005 as new business director where he was responsible for bringing in two of the agency’s largest clients Iberia and Warner Bros. In 2007, he left the agency to join WPP’s Mindshare before returning to IPG in 2009 to take up the role at Magnaglobal.
“[Beltran] has done fantastic job leading Magnaglobal in Spain, and his commercial, leadership and business development experience will be invaluable as Initiative Spain seeks to grow its business and further enhance its results-driven proposition for client,” says Initiative worldwide chief executive Jim Hytner.
Jenni Baker, London