People Moves

Infectious Media strengthens management team

European media trading desk Infectious Media is strengthening its management team, having hired Chris Stark as product director and Peter Hanford as head of sales, both newly-created roles.

Stark joins from Videology, where he was vice-president, new product development. Prior to that, he held a variety of sales and technical roles at IBM, PricewaterhouseCoopers, Advertising.com and Lotame Solutions.

At Infectious Media, Stark will be tasked with developing the company’s product range.

Hanford’s career spans a range of roles at AIM listed PLC Sportingbet and most recently at digital media agency Locker Room Media.

His new role at Infectious Media represents the company’s first dedicated sales resource in order to expand its client base. His remit will be to accelerate Infectious Media’s growth through building relationships with advertisers in the UK.

“These appointments, together with the teams Chris and Pete will lead, represent significant investments to keep us on our steep growth trajectory and facilitate our expansion into new territories,” says Infectious Media co-founder and chief executive Martin Kelly.

Jenni Baker, London