Tim Newby named CEO of Interbrand’s BrandWizard
09 April 2013
Brand consultancy Interbrand has appointed Tim Newby as the new chief executive of its digital arm BrandWizard, succeeding Robin Rusch.
Based in New York, Newby will lead the BrandWizard team, which combines brand and digital asset management to provide technology solutions to brand management challenges.
He will report to Interbrand North America chief executive Lee Carpenter and Interbrand global chief executive Jez Frampton.
Newby joins from Publicis Groupe-owned company MarketForward where he was chief operating officer. Since joining in 2004, he has worked with a range of clients including Procter & Gamble, Altria, Nestlé and McDonald’s, on digital brand management tools and strategic consulting.
Before that, Newby held senior leadership roles at several advertising and technology innovation agencies spanning sales, strategy, account management and technical support. He has also been senior partner at OgilvyOne Worldwide and matchFirst (formerly Whittman-Hart).
“Tim brings the unique combination of business and technological acumen that is required to lead a company like BrandWizard,” says Frampton. “I have the utmost confidence that with his successful track record developing and growing client relationships and developing innovative technological solutions, he will prove to be a vital asset to the firm and set the stage for the next phase of BrandWizard’s growth.”
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