People Moves

IPG Mediabrands appoints Northway as MD of analytics

IPG Mediabrands has hired James Northway to take on the newly-created role of managing director, IPG Mediabrands Analytics EMEA.

In his new role, Northway will work closely with IPG Mediabrands worldwide director of research and futures Sue Moseley to deliver analytics solutions to clients based in the EMEA region and develop tools and techniques to integrate data into its service.

Northway was previously the joint managing director for analytics company Aegis Aevolve. He has also spent seven years at Carat, most recently as head of data planning.

“James has great pedigree in delivering analytics solutions that go above and beyond the expected,” says Moseley. “He will scale and diversify the business to offer a broader set of analytics solutions building new approaches that capitalise on the new digital data streams that are available for providing insight and measurement.” 

David Hing, London