Economist global sales head joins CNBC
16 August 2012
CNBC International has appointed Jason Webby as senior vice-president of sales, a newly-created role for the international business.
In this new role, Webby’s remit will be to oversee CNBC’s ad sales operations across Europe, the Middle East, Africa, Asia-Pacific and Latin America.
Based in London, he will report to CNBC International president and managing director Satpal Brainch. He takes up the role in early September.
Webby joins from The Economist Group, where he has worked since 2005. Most recently, he was senior vice-president, global head of sales for the Economist Intelligence Unit. Before that he was vice-president of advertising for The Economist and Economist.com.
“This is an important role in our international business,” says Brainch. “[Jason] brings with him a wealth of experience in international media sales, which will further strengthen our team and ensure that we continue to offer innovative solutions to our advertising partners wanting to target our influential and affluent global audience.”
The appointment comes six months after CNBC’s vice-president of sales for EMEA Paul Maraviglia left the company following a restructure which took place at the end of last year. Maraviglia has since resurfaced at display advertising technology company This Is Open as commercial director.
Jenni Baker, London