People Moves

Bing exec to lead YouTube marketing

Google has appointed Microsoft’s Bing general manager Danielle Tiedt as vice-president of marketing for YouTube.

The move comes as YouTube has invested $100m in launching 96 entertainment channels in a bid to create TV-like viewing in order to attract TV-like brand ad dollars.

Tiedt will be tasked with luring audiences to the new channels and asking users to think of YouTube in a different way.

Tiedt has spent the last 15 years at Microsoft, primarily on MSN.

“We are excited to have someone of the calibre of Danielle on board,” said Google in a statement. “She will play a pivotal role as we move forward into our next phase of growth.”

Jenni Baker, London