Media and Marketing, for the inside track on international media and advertising

MTV

OWNER

Viacom

GROSS DISTRIBUTION

176.2 million

FULL-TIME DISTRIBUTION

166.4 million

WEBSITE

www.mtvne.com (plus 40-plus European websites)
www.vbs-media.com (trade)

Back to channels directory

PROFILE

Seen by many as the world’s defi nitive youth TV network across all platforms, MTV continues to withstand stiff competition by producing fresh, award-winning content and strong brand partnerships. MTV now operates 64 channels, 162 online properties and 20 mobile TV channels globally. Programming highlights include the MTV Music Awards, Isle of MTV, UGC-led Best, Show, Ever and Pimp My Ride. MTV has rolled out new digital platforms and several local MTV services, plus an ad-funded MTVbranded mobile internet service in Italy. It is also lining up new programming and platforms in key regions such as Germany and the UK.

SERVICES

Viacom Brand Solutions International (VBSI), an international in-house brand solutions sales business, represents all the TV, digital and mobile channels of MTV Networks International.

NON-LINEAR OPPORTUNITIES

Online, mobile, events

EUROPEAN CIRCULATION:KEY COUNTRIES

MTV TV penetration Europe 2008

MEASUREMENT AND RESEARCH
Surveys: TGI Europa, X Tribes, Mobile Youth, Forrester, Mackno (Italy), ComScore, M:Metrics, Jupiter, Nielsen Netview, Informa Intelligence Centre, Screen Digest.
Peoplemeters: UK, France, Germany, Netherlands, Spain,Sweden, Norway, Denmark, Finland, Portugal, Belgium, Poland, Romania, Hungary, Latvia, Lithuania, Estonia, Russia, Ukraine. Slovenia, Croatia, Serbia.
Proprietary: MTV Generations, MTV Sticky, MTV Wellbeing, MTV Collections of Cool, MTV Lowdown on the Download, MTV Circuits of Cool, MTV Threenagers.
Other: TNS Secodip,PowerPack

CONTACT INFORMATION

Kevin Razvi
Managing director,
Viacom Brand Solutions International
t: +44 20 7478 6446
e: kevin.razvi@mtvne.com

Jules Robinson
SVP, Viacom Brand Solutions
International
t: +44 20 7478 6633
e: jules.robinson@mtvne.com

WEB DATA

Unique users: 4.6 million (Europe) , 35.7 million (global)

ADVERTISERS

Sony Ericsson
HP
General Motors
Swatch

RELATED NEWS

Your search for keywords "mtv" and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:

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NEWS

Powell joins CNBC

(23 July 2010)

CNBC has named Justine Powell as vice president of distribution for the EMEA region.

(more)

NEWS

Nick content for Kazakhstan, Albania, Slovenia

(23 July 2010)

MTV Networks International has signed deals that will see Nickelodeon content aired in Kazakhstan, Albania and Slovenia.

(more)

NEWS

Disney joins Asia Ad Coalition

(15 July 2010)

Disney Channels Southeast Asia has joined the Asian Television Advertising Coalition (ATAC).

(more)

NEWS

EU youth embracing social causes

(30 June 2010)

German youth are the most concerned with social causes with 84% showing an interest.

(more)

NEWS

YouTube wins landmark ruling

(24 June 2010)

Google’s YouTube has been cleared of copyright infringement after winning a legal dispute with Viacom worth around $1bn.

(more)

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