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ARTE

Arte logoOWNER

50% Arte France (France Télévision 45%, French State 25%, Radio France 15%, Institut national de l’audiovisuel15%) and 50% Arte Deutschland (ARD 50%, ZDF 50%)

WEBSITE

www.arte.tv

 

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PROFILE

European culture channel Arte targets a liberal audience who are well educated and earning high incomes. Programming, broadcast in French and German, includes themed evenings, and the channel is also strong in the arts. Its co-production of Peter and The Wolf won an Oscar in 2008. Arte has introduced cost-free streaming of programmes for up to seven days after they originally air. It is also on course to broadcast nearly all programmes in HD by 2009. A channel redesign was unveiled in September. Advertising on the channel is restricted to sponsorship.

SERVICES

Billboard creations and handling of sponsoring bookings is covered by the Service Marketing and Sponsoring department, in cooperation with media sales agencies Lagardère Publicité and GWP Media-Marketing.
 

NON-LINEAR OPPORTUNITIES

Advertising in the TV programme guide Arte Magazin (Germany)

 

DISTRIBUTION OUTSIDE EUROPE

None

EUROPEAN CIRCULATION:KEY COUNTRIES

MEASUREMENT AND RESEARCH
Peoplemeters: France, Germany, Belgium, Switzerland, Austria
Proprietary: Focus groups, omnibus research, online research, image/tracking survey

CONTACT INFORMATION

Paulus G. Wunsch
Head of marketing and sponsoring
t: +33 3 88 14 21 43
e: paulus.wunsch@arte.tv

Damien d’Arnaudy
Deputy broadcast director
Lagardère Publicité
t: +33 1 53 96 30 82
e: damien.darnaudy@lagardere-pub.com

Anne Morgenroth
Head of sales, TV and new media
GWP Media Marketing
t: +49 03 05 26 82 18 22
e: a.morgenroth@vhb.de
                                         


WEB DATA

Visits per month: 1.7 million (global)


ADVERTISERS

Cours Legèndre
Maïf
Sharp
Studiosus
Nintendo
EDF
BASF
GDF
Thalys
Viking Rivers
 


RELATED NEWS

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NEWS

International media measured up in EMS

(15 September 2009)

Despite the firm grip of recession international print and TV has put in a solid performance in this year's EMS results.

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