DISCOVERY
OWNER
Discovery Communications
GROSS DISTRIBUTION
97.3 million
FULL-TIME DISTRIBUTION
97.3 million
WEBSITE
PROFILE
Discovery Communications is a nonfiction media company which aims to empower people to explore the world around them. Networks include Discovery Channel, Animal Planet, Discovery Science and Discovery HD, and these are supported by consumer and educational products and services and digital media services. In January, Discovery Networks EMEA closed its pan-regional advertising sales service to focus on the development of localised sales capabilities, networks and businesses.
In-market sales teams are now in place in 16 markets across the region. Now part of a publicly-traded company, further channel expansion and online initiatives are in the offing.
SERVICES
Discovery offers the opportunity for clients to run programme and themed sponsorship, vignettes and short-films, which can run in conjunction with online. International deals are now handled through local market offices, Asia or the US
EUROPEAN CIRCULATION:KEY COUNTRIES
MEASUREMENT AND RESEARCH
Surveys: EMS, EMS Select, Secodip, SIFO (Nordics), Nielsen, TdW, AGF/GfK, The Wit, Premiere Modata (Germany), SIMM 2007 (France)
Peoplemeters: Denmark, Norway, Sweden, Finland, Holland, Poland, Hungary, Turkey, Spain, Romania, South Africa, Italy, Spain, France & Germany, AdvantEdge (EXCEPT Germany and France)
Proprietary: Species – A User’s Guide to Understanding Young Men
DISTRIBUTION OUTSIDE EUROPE
(Millions)
| Latin America | 108.0 |
| Asia Pacific | 442.0 |
CONTACT INFORMATION
Allard Ruyl (Benelux)
e: allard_ruyl@discovery-europe.com
Dorota Zurkowska (Central Europe)
e: dorota_zurkowska@discovery-europe.com
Amanda Turnbull (Emerging markets)
e: Amanda_turnbull@discovery-europe.com
Susanne Aigner-Drews (Germany)
e: susanne_aigner-drews@ discovery.com
Andrea Castellari (Southern Europe)
e: andrea_castellari@ discovery-europe.com
Jan Andreassen (Nordics)
e: jan_andreassen@ discovery-europe.com
WEB DATA
N/A
ADVERTISERS
Key advertisers in 2007 included Toyota, Nokia and Philips.
RELATED NEWS
Your search for keywords "discovery" and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:
NextNEWS
Discovery Networks launches TLC in Asia
(28 July 2010)
Discovery Networks Asia-Pacific (DNAP) is set to launch global lifestyle channel TLC across the region in September.
(more)NEWS
Disney joins Asia Ad Coalition
(15 July 2010)
Disney Channels Southeast Asia has joined the Asian Television Advertising Coalition (ATAC).
(more)NEWS
CNN dominates EMS Africa results
(24 June 2010)
CNN International leads the international TV players in the inaugural EMS Africa survey results released by Synovate today.
(more)NEWS
Complex needs for Chinese mothers
(06 April 2010)
Advertisers are failing to recognise the diversity in Chinese working mothers, according to the latest findings in an Ogilvy study.
(more)NEWS
(03 March 2010)
Discovery Communications is extending the global reach of its US female lifestyle channel TLC across 75 markets.
(more)
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