Media and Marketing, for the inside track on international media and advertising

ESPN CLASSIC

OWNER

ESPN (owned by The Walt Disney Corporation)

GROSS DISTRIBUTION

23.2 million

FULL-TIME DISTRIBUTION

23.2 million

WEBSITE

www.espnclassic.com

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PROFILE

ESPN Classic is a dedicated sports channel, devoted to celebrating and ge¬tting under the skin of a wide range of sporting events and issues. All key sports are covered, and major events are backed by documentaries and features. The past 12 months have seen continued expansion across EMEA, plus new ‘as-live’ programming, for example with the Poker World Series. In 2009, the channel’s programming will include The Ashes (cricket), UEFA Football, plus the Lions Tour and Six Nations tournament (rugby). ESPN says it delivers young, upmarket male viewers to its advertisers, and it now offers more targeted campaigns through media localisation in each market.

SERVICES

An in-house team helps with sponsors’ branding, translating existing material and advertiser-funded content.

NON-LINEAR OPPORTUNITIES

Schedule manipulation; advertiserfunded programmes; competitions; integration with other ESPN properties (local, pan-regional and international).

EUROPEAN CIRCULATION:KEY COUNTRIES

MEASUREMENT AND RESEARCH
Surveys: TGI Europa
Peoplemeters: Mediametrie – France, Auditel – Italy, BARB – UK
Proprietary: Qualitative and Quantitative research in Italian, French and UK markets undertaken by Independent
research agency – BrandDriver

DISTRIBUTION OUTSIDE EUROPE

(Millions)

Middle East/Africa

2.5

CONTACT INFORMATION

Chris Nicholls
Group sales director, EMEA
t: +44 20 8222 2449
e: chris.nicholls@disney.com

Angela Gallagher
Sales director, EMEA
t: +44 20 8222 2395
e: angela.gallagher@disney.com

Klara Bakstein
Sales executive, Sports Channels, EMEA (North)
t: +44 20 8222 2359
e: kbakstein@disney.com

Mohammad Moghrabi
Manager, Sports Channels, EMEA (South)
t: +44 20 8222 2396
e: mmoghrabi@disney.com

WEB DATA

Monthly unique users: 100,000 (Europe)
Geo-targeting opportunities: By town or country
Behavioural targeting opportunities: Date of birth, gender, favourite sport, favourite team and heroes, ESPN ‘classic subscriber

ADVERTISERS

Rolex
RBS
Philips
Guinness
EA
Puma
Vodafone
Renault

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