
OWNER
Michel Adam
GROSS DISTRIBUTION
92.4 million
FULL-TIME DISTRIBUTION
71.1 million
WEBSITE
PROFILE
Launched in 1997, Fashion TV’s programming gives viewers access to the latest trends and collections through show coverage, features on fashion in music, film and advertising, and interviews with models, agencies, designers and photographers.
The channel is distributed to 348 million households worldwide, with 104 million in Europe, and attracts a young, wealthy audience of travellers and opinion leaders. While viewers are predominantly male, the channel claims to have the highest share of women viewers (35%) of all international channels. The network is expanding: early
2008 saw the launch of Fashion TV in the UK and Japan, and a Fashion Music channel is to be launched during the next 12 months.
SERVICES
In-house production department
NON-LINEAR OPPORTUNITIES
Event sponsorship, product placement, competitions, online games, on-screen scrolls and cross media opportunities.
MEASUREMENT AND RESEARCH
Surveys: EMS
Peoplemeters: UK – BARB, Russia – GALLUP, Poland – AGB, Portugal – TV Cabo, France - Mediametrie
(Millions)
| North America | 42.0 |
| Asia Pacific | 181.3 |
| Latin America | 17.9 |
| Middle East & Africa | 7.7 |
Sylvie Burger
International ad and
sponsorship sales director
t: +33 6 11 01 99 98
e: sylvie@¬ v.com
John de Napoli (UK local ad sales)
Managing director
Digital Media Sales
t: +44 84 5122 8910
e: jdenapoli@digitalmediasales.co.uk
Monthly unique users: 350,000 (Europe), 700,000 (global).
Weekly unique users: 95,000 (Europe), 180,000 (global).
Geo-targeting: By country
Bacardi
Peroni
Schweppes
Samsung,
RG512
To Greece
L’Oréal
Lolita
Lempicka
LG
De Grisogono
Thierry Mügler perfumes
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