Media and Marketing, for the inside track on international media and advertising

JETIX

OWNER

Majority owned by The Walt Disney Company (74%)

GROSS DISTRIBUTION

152.6 million

FULL-TIME DISTRIBUTION

51.5 million

WEBSITE

www.jetix.net
www.activelicensing.com/csu/

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PROFILE

Jetix Europe entertains kids across Europe, in 19 diff erent languages. The core target is four-to-12 year-old boys, though Totally Spies and Pucca attract a unisex audience. Key programmes Dinosaur King, Galactik Football and Power Rangers will soon be joined by Pokémon, Magi-Nation and World of Quest. Other new additions, Jimmy Two Shoes and Kid vs Kat, aim to broaden audience appeal. The channel has just revamped its websites, which now feature new applications and games, an enhanced video player, a ‘home page takeover’and more clearly labelled ad formats. The channel’s content and ad spots are tailored for each of the 58 territories where it is broadcast.

NON - LINEAR OPPORTUNITIES

Sponsorship options include gaming, bespoke microsites, magazine ads, event sponsorship, advertiser-funded programming and mobile.

EUROPEAN CIRCULATION:KEY COUNTRIES

Jetix household penetration

MEASUREMENT AND RESEARCH
Peoplemeters: UK - BARB; Netherlands - SKO; Spain - Sofres; Poland - AGB Polska; Hungary - AGB Hungary; Romania - GFK Romania ; Denmark - Gallup Denmark; Norway - Gallup Norway; Sweden - MMS Sweden; Greece - AGB Hellas; Italy - Auditel/AGB Nielsen Media Research; France - Mediametrie – Mediacabsat; Germany - National Premiere Panel; Bulgaria - TNS Bulgaria
Proprietary: Focus groups, omnibus research, online research and image/tracking survey

CONTACT INFORMATION

Michael Ghosh
Director of pan-European advertising
t: +44 20 7025 8400
e: michael.ghosh@jetix.net

Claudette Stewart
Senior sales and project manager
t: +44 20 7025 8269
e: claudette.stewart@jetix.net

WEB DATA

Monthly unique users: 3 million (Europe)
Geo-targeting opportunities: By country

ADVERTISERS

Hasbro
Mattel
Lego
Nintendo
Giochi Preziosi
Vivendi Universal
Nestle
Activision
Barilla and Walt Disney Studios Motion Pictures

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