METRO
EUROPEAN CIRCULATION
7.3 million
EUROPEAN READERSHIP
17.7 million
PUBLISHER
Metro International
FREQUENCY
Daily
RATE CARD
| Belgium | €15,450 | France | €97,738 | Netherlands | €37,700 | Sweden | €37,283 | |||
| Czech | €10,829 | Greece | €14,500 | Portugal | €11,500 | UK | €45,466 | |||
| Denmark | €13,604 | Hungary | €15,510 | Russia(St.Petersburg) | €8,400 | |||||
| Finland | €5,113 | Ireland | €7,700 | Spain | €34,054 |
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PROFILE
Metro is Europe’s most read newspaper with 18 million readers in 15 European countries. It targets young, active urbanites, both male and female, aged 18-44, who are early adopters, cash rich, time poor, hard working, and hard playing. Metro launched its new generation websites in France and Spain, and bought 24 Timer to form Denmark’s largest free newspaper group. It is boosting its central editorial team to provide high-quality features, focusing on truly global issues such as the environment, fashion and travel. The next 12 months will see it increase its presence in Asia and Latin America.
BRAND EXTENSIONS
Metro Creative Solutions is an in-house creative unit and Metro Life Panel is an online dedicated readers’ panel. Metro Global Creative Awards is the world’s largest creative advertising competition voted by real audiences.
NON-LINEAR OPPORTUNITIES
Floor stickers, microsites, die-cut cover wraps, Bluetooth broadcasting, soundchip newspapers, scented papers, pop-ups.
EUROPEAN CIRCULATION:KEY COUNTRIES
EUROPEAN CIRCULATION
In alaphabetical order:
| Finland | 135,000 | Greece | 112,000 | Hungary | 321,000 | Ireland | 75,000 | Portugal | 186,000 |
Source: ABCs (07-08)/publishers statement (08)
CIRCULATION OUTSIDE EUROPE
| Brazil | 150,000 |
| Canada | 840,000 |
| Hong Kong | 349,000 |
| Korea | 700,000 |
|
US |
615,000 |
WEBSITES
Page impressions per month/Unique users per month
| Denmark | 743,000 | 128,000 | |
| France | 2,586,000 | 440,000 | |
| Spain | 683,000 | 194,000 | |
| Sweden | 7,475,000 | 716,000 |
ADVERTISERS
20th Century Fox
H&M
HP
Ikea
General Motors
Nokia
Orange
Renault
Swatch
Unilever
CONTACT INFORMATION
Alistair Ballantyne
Global sales director
t: +44 20 7016 1391
e: alistair.ballantyne@metro.lu
Michael Pennington
Head of overseas
t: +44 20 7016 1390
e: michael.pennington@metro.lu
Fiona McLeod
Head of client services
t: +44 20 7016 1382
e: fiona.mcleod@metro.lu
Paul Kingston
International account director
t: +44 20 7016 1392
e: paul.kingston@metro.lu
RELATED NEWS
Your search for keywords "metro" and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:
NextNEWS
(19 July 2010)
Free newspaper Metro International has seen its year-on-year revenue increase to ?54.4bn for the second quarter of 2010.
(more)NEWS
(20 May 2010)
The Financial Times has been accused of refusing to publish an ad criticising oil giant Shell by Amnesty International.
(more)NEWS
P&G remains Russia’s largest advertiser
(30 March 2010)
Procter & Gamble was the top advertiser in Russia last year for the second year running despite slashing its budget by more than 40%.
(more)NEWS
Carrefour eyes expansion into India
(23 February 2010)
Carrefour is set to enter the Indian market with the opening of a wholesale cash-and-carry business.
(more)NEWS
Anniversary for free daily newspapers
(10 February 2010)
Metro International is celebrating fifteen years since it launched the first free daily newspaper this week.
(more)
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