NATIONAL GEOGRAPHIC
OWNER
News Corp (52.5%)
National Geographic (26.5%)
Sky (21%)
GROSS DISTRIBUTION
53.5 million
FULL-TIME DISTRIBUTION
53.5 million
WEBSITE
www.ngceurope.com
www.ngceurope.com/media (tbc)
PROFILE
National Geographic Channel offers advertisers an upscale audience who relish a challenge and crave knowledge about the world around them. Current flagship programmes from its extensive nature, science, culture and history portfolio include Long Way Down, Framed, Engineering Connections and Big Blue. The brand has expanded over the past 12 months with the launch of NG Music and NG Adventure (for a younger audience), plus events such as the Tutankhamun exhibition in London. A slate of new, and original, commissions for the next 12 months has a strong emphasis on HD programming and content versioned for multi-platform delivery.
SERVICES
Offerings include content creation, events, sponsorship, custom publishing and talent/speakers
NON-LINEAR OPPORTUNITIES
Mobile, interactive TV, online, outdoor, events, clothing, exhibitions, expeditions; as well as via National Geographic Society and News Corp.
EUROPEAN CIRCULATION:KEY COUNTRIES
MEASUREMENT AND RESEARCH
Surveys: EMS
Peoplemeters: France, Netherlands, Spain, UK
Proprietary: Viewers’ Panel, bespoke client, cross-platform and online surveys
DISTRIBUTION OUTSIDE EUROPE
(Millions)
| US | 65.7 |
| Asia Pacific | 54.0 |
| Latin America | 27.6 |
CONTACT INFORMATION
Nigel Ponder
Senior account director
t: +44 20 7751 7655
e: nigel.ponder@bskyb.com
Annabelle Lees
Account director
t: +44 20 7751 7654
e: annabelle.lees@bskyb.com
Paola Hellel
Account director
t: +44 20 7751 7646
e: paola.hellel@bskyb.com
WEB DATA
Monthly unique users: 293,243 (Europe); 888,366 (global)
Geo-targeting opportunities: By country website and IP targeting
ADVERTISERS
Chivas
Emirates
ExxonMobil
Fortis
GNTO
HSBC
Lexus
South Africa Tourism
Samsung
Vattenfall
RELATED NEWS
Your search for keywords "national geographic" and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:
NextNEWS
Samsung launches PlanetFirst campaign
(29 July 2010)
Samsung is partnering with National Geographic in support of its 'PlanetFirst’ environmental initiative.
(more)NEWS
Nat Geo campaign a success for South Africa
(19 July 2010)
South African Tourism 'Global Adventurers Wanted' campaign, in partnership with National Geographic, has seen more than 2300 entries.
(more)NEWS
CNN dominates EMS Africa results
(24 June 2010)
CNN International leads the international TV players in the inaugural EMS Africa survey results released by Synovate today.
(more)NEWS
(18 June 2010)
Nigel Ponder has joined Comcast International Media Group (CIMG) as executive director, ad sales, EMEA.
(more)NEWS
Nat Geo’s EarthPulse launched in Arabic
(07 June 2010)
The first Arabic-language version of National Geographic's EarthPulse report has been released by the Abu Dhabi-based Emirates Foundation for Philanthropy.
(more)
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