Media and Marketing, for the inside track on international media and advertising

SKY NEWS

OWNER

British Sky Broadcasting

GROSS DISTRIBUTION

59.9 million

FULL-TIME DISTRIBUTION

59.9 million

WEBSITE

www.skynewsinternational.com

Back to channels directory

PROFILE

Sky News positions itself as a rolling, breaking news channel, and according to EMS, it successfully targets an elite business audience of affluent, influential opinion leaders. The channel is UK-based, but can also call on the global bureaux provided by parent company News Corp. The Sky News website has recently relaunched and now has a strong focus on video content, including a homepage carousel linking to videos of the main news and feature stories of the day. The channel is already available on
web-TV platforms Jalipa and Vingo, and further partners are being sought in this area to extend the channel’s reach. This year Sky News has already bagged a clutch of TV awards, including one at BAFTA and one at RTS.

SERVICES

The Creative Solutions Department handles bespoke content creation.

NON-LINEAR OPPORTUNITIES

Virgin Atlantic inflight; Transvision

EUROPEAN CIRCULATION:KEY COUNTRIES

MEASUREMENT AND RESEARCH
Surveys: EMS
Peoplemeters: UK
Proprietary: Bespoke client research and online surveys

DISTRIBUTION OUTSIDE EUROPE

(Millions)

Middle East & Africa

9.9

CONTACT INFORMATION

Deborah Armstrong
SVP, sales and partnership marketing
t: +44 20 7751 7650
e: deborah.armstrong@bskyb.com

Nigel Ponder
Senior account director
t: +44 20 7751 7655
e: nigel.ponder@bskyb.com

Annabelle Lees
Account director
t: +44 20 7751 7654
e: annabelle.lees@bskyb.com

WEB DATA

Monthly unique users: 3.3 million (Europe); 4.2 million (global).

Weekly unique users: 1.1 million (Europe); 1.2 million (global).

Geo-targeting opportunities: Country, TV region, towns, postcode, IP address.

Behavioural targeting opportunities: Category, articles, specific search.

ADVERTISERS

Air France
Areva
Mastercard
LG
Zurich Financial Services
Oman Tourism
Nokia
Lexus
Sky Team
Fortis

RELATED NEWS

Your search for keywords "sky news" and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:

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NEWS

Samsung launches PlanetFirst campaign

(29 July 2010)

Samsung is partnering with National Geographic in support of its 'PlanetFirst’ environmental initiative.

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Sky News to launch Arabic service

(15 July 2010)

Sky News has announced plans to launch an Arabic language news channel.

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CNN dominates EMS Africa results

(24 June 2010)

CNN International leads the international TV players in the inaugural EMS Africa survey results released by Synovate today.

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NEWS

Ponder joins Comcast

(18 June 2010)

Nigel Ponder has joined Comcast International Media Group (CIMG) as executive director, ad sales, EMEA.

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NEWS

Eurosport spotlights online World Cup initiatives

(05 May 2010)

Eurosport is launching a pan-European campaign in support of its online 2010 FIFA World Cup initiatives.

(more)

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