BBDO WORLDWIDE
BBDO PROFILE
Owner Omnicom Group
Headquarters
1285 Avenue of the Americas,
New York, NY 10019, US
+1 212 459 5000
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Created 1928
Number of staff Approx 17,200
Number of countries 79
Number of offices 287
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Summary: The adage of the fourth largest global network agency is a simple one: the work, the work and the work. Their goal to create the most compelling creative content in the world, regardless of its form or placement is driven by what they see as their invaluable workforce. Their mission is to attract and retain the very best talent there is. They believe that by finding the best people they will deliver the best work. The five core values that guide their team are creativity, client passion, collaboration, accountability and enthusiasm.
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INTERNATIONAL CLIENTS
| Countries | |
| Allianz | 14 |
| Bayer | 43 |
| Braun | 18 |
| DaimlerChrysler | 66 |
| Diageo | 11 |
| Dr Oetker | 16 |
| FedEx | 17 |
| Frito-Lay | 40 |
| GE | 14 |
| Gillette | 24 |
| ICI | 14 |
| Masterfoods | 59 |
| Mercedes-Benz | 33 |
| Mitsubishi | 13 |
| PepsiCo | 68 |
| Pfizer | 32 |
| Procter & Gamble | 27 |
| Sara Lee | 9 |
| Total | 6 |
| Wrigley | 50 |
KEY LOCAL CLIENTS
Levitra (Canada)
Vodafone (Czech Republic)
Cooperative Banks (Greece)
Israeli Lotto, Cellcom, Netvision (Israel)
Bridgestone Tyres, Greenies (Japan)
Maxis Hotlink (Malaysia)
Daemlin (South Korea)
AT&T, Best Buy (US)
MAJOR WINS
| Tata Motors |
| Johnson & Johnson |
| Suzuki |
| Hewlett-Packard (global, $200m) |
| Monster (global, $300m) |
| Clarks Shoes (Europe, $40m) |
| Watsons |
| Airports of Portugal (Portugal) |
| Berlin Lotto (Germany) |
| Best Buy (US, $200m) |
| Birds Eye (UK, $30m) |
| Corona website (global) |
| Defra Climate Change Campaign (UK) |
| Disney (China) |
| Gas Natural (Spain) |
| Heinz (UK, $15m) |
| Hertz (US) |
| Merck (US) |
| New Balance (US, $30m) |
| Royal Bank of Canada (Canada) |
| Splenda (US, $35m) |
| Toyota (Spain) |
| Tomtom (Netherlands) |
| HP (global) |
KEY PERSONNEL
Andrew Robertson CEO, worldwide
t +1 212 459 5000
e andrew.robertson@bbdo.com
Eduardo Vargas Chairman, Latin America
e eduardo.vargas@bbdo.com
William Eccleshare Chairman and CEO, Europe
t +44 207 616 3490
e ecclesharew@bbdoeurope.com
Chris Thomas Chairman and CEO, Apac
e chris.thomas@bbdoasia.com
Robert Morgan Chairman and CEO, Clemenger BBDO
e robert.morgan@clemenger.com.au
Gerry Frascione President and CEO, North America
e gerry.frascione@bbdo.com
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