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DRAFTFCB

DRAFTFCB PROFILE

Owner Interpublic Group Draftfcb

Chicago headquarters

101 East Erie Street,

Chicago, IL 60611, US

t +1 312 425 5000

New York headquarters

100 West 33rd Street,

New York, NY 10001, US

t +1 212 885 3000

w www.draftfcb.com

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Created 2006

Number of staff 9,500+

Number of countries 98

Number of offices 159

Related companies ID Media, Zipatoni, 361, Hall Event Group, Analytici

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Summary: Founded in 2006, he guiding principle at Draft FCB is to deliver ‘Return on Ideas.’ They are new breed of agency that is highly creative but devoid of lines. The objective of Draft FCB is to offer total integration that is effective and efficient. The agency embraces risk while still trying to be responsible. Their approach is a combination of creativity and analytics with the aim of reducing uncertainty and increasing the rewards. Creative, account planning, data and media now come together around what Draftfcb calls the Wheel. All have an equal voice, working together simultaneously to determine what’s best for the brand.

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INTERNATIONAL CLIENTS

	Countries
Beiersdorf	57
Computer Associates	18
Dow	10
HP	39
Kraft	50
Moneygram	170
Motorola	25
SC Johnson	114
Sunkist Growers	8
WeightWatchers	8
Yum!	5

KEY LOCAL CLIENTS

Honda (Australia)

Unicef (Austria)

Tetra Pak (Dubai)

Pyramid Cosmetics (Egypt)

Monoprix (France)

ABN AMRO, Santander Bank (Germany)

Boeing, Kraft, Molson Brewing Company, Nestlé (global)

Tata Motors (India)

General Motors (Italy, UK, China)

Bank of Kuwait & the Middle East (Kuwait)

Sky Team (multinational)

BMW (New Zealand, Switzerland)

Saab (UK)

Bristol-Myers Squibb, Hewlett-Packard, Merck, Motorola (US)

MAJOR WINS

LG Electronics (global)

ITV (London)

Axe Digital (London)

NYC & Company (New York)

Levi’s Signature (Apac)

Visa (Apac)

KEY PERSONNEL

Howard Draft Chairman and CEO
e howard.draft@draftfcb.com

Jonathan Harries Worldwide CCO
e jonathan.harries@draftfcb.com

Laurence Boschetto President and COO
e laurence.boschetto@draftfcb.com

Neil Miller Worldwide CFO
e neil.miller@draftfcb.com

Wendy Lurrie Chief strategy and marketing officer
e wendy.lurrie@draftfcb.com

Wally Petersen Chief communications officer
e wally.petersen@draftfcb.com

Mark Pacchini President of global accounts/Greater China
e mark.pacchini@draftfcb.com

David Florence Regional president, EMEA and Canada
e david.florence@draftfcb.com

RELATED NEWS

Your search for keywords "draftfcb" and Article Type = News since Jul 2009 has returned 3 results. Showing results 1 to 3:

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NEWS

Ad industry struggles sees IPG’s profits fall

(26 February 2010)

Interpublic Group suffered from the recession-induced ad slump with a 5.3% year-on-year drop in revenue, according to its fourth quarter and full year results for 2009.

(more)

NEWS

Eurobest success for Leo Burnett

(01 December 2009)

Leo Burnett’s Lisbon office picked up the Media Grand Prix at Eurobest, held last week in Amsterdam.

(more)

NEWS

Draftfcb appoints global chief planning officer

(08 October 2009)

Draftfcb has appointed Simon Calvert as global chief planning officer.

(more)

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