DRAFTFCB
DRAFTFCB PROFILE
Owner Interpublic Group 
Chicago headquarters
101 East Erie Street,
Chicago, IL 60611, US
t +1 312 425 5000
New York headquarters
100 West 33rd Street,
New York, NY 10001, US
t +1 212 885 3000
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Created 2006
Number of staff 9,500+
Number of countries 98
Number of offices 159
Related companies ID Media, Zipatoni, 361, Hall Event Group, Analytici
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Summary: Founded in 2006, he guiding principle at Draft FCB is to deliver ‘Return on Ideas.’ They are new breed of agency that is highly creative but devoid of lines. The objective of Draft FCB is to offer total integration that is effective and efficient. The agency embraces risk while still trying to be responsible. Their approach is a combination of creativity and analytics with the aim of reducing uncertainty and increasing the rewards. Creative, account planning, data and media now come together around what Draftfcb calls the Wheel. All have an equal voice, working together simultaneously to determine what’s best for the brand.
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INTERNATIONAL CLIENTS
| Countries | |
| Beiersdorf | 57 |
| Computer Associates | 18 |
| Dow | 10 |
| HP | 39 |
| Kraft | 50 |
| Moneygram | 170 |
| Motorola | 25 |
| SC Johnson | 114 |
| Sunkist Growers | 8 |
| WeightWatchers | 8 |
| Yum! | 5 |
KEY LOCAL CLIENTS
Honda (Australia)
Unicef (Austria)
Tetra Pak (Dubai)
Pyramid Cosmetics (Egypt)
Monoprix (France)
ABN AMRO, Santander Bank (Germany)
Boeing, Kraft, Molson Brewing Company, Nestlé (global)
Tata Motors (India)
General Motors (Italy, UK, China)
Bank of Kuwait & the Middle East (Kuwait)
Sky Team (multinational)
BMW (New Zealand, Switzerland)
Saab (UK)
Bristol-Myers Squibb, Hewlett-Packard, Merck, Motorola (US)
MAJOR WINS
| LG Electronics (global) |
| ITV (London) |
| Axe Digital (London) |
| NYC & Company (New York) |
| Levi’s Signature (Apac) |
| Visa (Apac) |
KEY PERSONNEL
Howard Draft Chairman and CEO
e howard.draft@draftfcb.com
Jonathan Harries Worldwide CCO
e jonathan.harries@draftfcb.com
Laurence Boschetto President and COO
e laurence.boschetto@draftfcb.com
Neil Miller Worldwide CFO
e neil.miller@draftfcb.com
Wendy Lurrie Chief strategy and marketing officer
e wendy.lurrie@draftfcb.com
Wally Petersen Chief communications officer
e wally.petersen@draftfcb.com
Mark Pacchini President of global accounts/Greater China
e mark.pacchini@draftfcb.com
David Florence Regional president, EMEA and Canada
e david.florence@draftfcb.com
RELATED NEWS
Your search for keywords "draftfcb" and Article Type = News since Nov 2007 has returned 5 results. Showing results 1 to 5:
NextNEWS
Draftfcb appoints regional president for Europe and Middle East
(27 August 2008)
Draftfcb has appointed Alexei Orlov to the role of regional president for Europe/Middle East.
(more)NEWS
IPG unites media assets under 'Mediabrands'
(10 July 2008)
Interpublic Group has unveiled another new structure for its media assets, creating an overarching entity called Mediabrands, with Nick Brien as its president and chief executive.
(more)NEWS
Draftfcb London appoints new president
(28 May 2008)
Draftfcb London has announced the appointment of Enda McCarthy as their new president.
(more)NEWS
Velti and Ansible make key appointments
(14 May 2008)
Velti the leading mobile marketing and advertising technology service provider and Ansible, Velti's joint venture with Interpublic Group have announced a number of strategic senior appointments.
(more)NEWS
Draftfcb appoints account director of new business
(24 April 2008)
Draftfcb London has appointed Bree Daniel to the role of account director of new business.
(more)
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