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FALLON WORLDWIDE

FALLON WORLDWIDE PROFILE

Owner Publicis Groupe

Headquarters

901 Marquette Avenue,

Minneapolis, MN 55402, US

t +1 612 758 2345

w www.fallon.com

Created 1981

Number of staff 400

Number of countries 3

Number of offices 3

EMEA 1, North America 1, Asia Pacific 1

Key markets USA, Japan, UAE, UK

Related companies SSF Group

Summary: In the past six months, Fallon Minneapolis has overhauled its operations, which included appointing a new leadership team and refocusing the agency. These changes brought six new business wins in a row, with Abu Dhabi Commercial Bank (ADCB) among its new clients.

Meanwhile, Fallon London was named Campaign’s Agency of the Year for a second year in a row in 2008. The success of Cadbury’s Gorilla ad saw the Gunn Report name it the most-awarded spot in 2008. Fallon Tokyo picked up seven new accounts, including Alpine, BoConcept, DeLonghi, Diageo Old Parr Scotch, Diners Club, Herman Miller, and Sony PlayStation.

Furthermore, the formation of SSF Group headed by Kevin Roberts brought about new collaboration and contacts. Its first year in existence saw SSF land its first global account, Cadbury.

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INTERNATIONAL CLIENTS

Orange	Global
Sony	Global

KEY LOCAL CLIENTS

UAE - ADCB

US - NBC Universal Travelers, Nestlé Purina PetCare Company, Boston Market, General Mills, Nescafé New Products, TheLadders, Holiday Inn, Holiday Inn Express

MAJOR WINS

BoConcept	Japan
Boston Market	US
Canadian Tourism	Japan
Diageo Old Parr Scotch	Japan
General Mills-Totino’s	US
Jim Beam Rum	US
Nestlé Purina-Alpo	US
Nestlé-New Products	US
Sony PlayStation	Japan
The Auteurs	UK