GREY GROUP
GREY GROUP PROFILE
Owner WPP
US headquarters
777 Third Avenue, New York, NY 10017, US
t +1 212 546 2000
European headquarters
The Johnson Building, 77 Hatton Garden, London, EC1N 8JS, UK
t +44 20 3037 3500
Number of staff 10,000
Number of countries 94
Number of offices 126
EMEA 73, North America 6, Latin America 20, Asia Pacific 27
Key markets: Brazil, Dubai, France, Germany, Japan, New York, Spain
Related companies G2, GHG, GCI Group, MediaCom
Billings: The Americas 40%, Asia Pacific 13%, EMEA, 47%
Summary: Over the past 12 months Grey has achieved positive momentum, driven by growth from new and current clients, improved profitability and enhanced creative recognition. Significant new assignments came from multinationals, including Procter & Gamble, Diageo, GlaxoSmithKline, Wyeth, Allergan, Playtex, Eli Lilly and Boehringer Ingelheim. Grey EMEA became the first agency to win the Euro Effies Agency of the Year honour for the fourth consecutive time. New regional heads were appointed: Nirvik Singh at Grey Asia Pacific and Riccardo Ferraris at Grey Latin America.
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INTERNATIONAL CLIENTS
| Countries | |
| 3M | 10 |
| AXA Group | 9 |
| Boehringer Ingelheim | 9 |
| Canon | 5 |
| Coca-Cola | 10 |
| Diageo | 7 |
| Eli Lilly | 5 |
| GlaxoSmithKline | 39 |
| Procter & Gamble | 40 |
| Playtex | 5 |
| Sara Lee | 22 |
| Volkswagen | 14 |
| Wyeth | 16 |
KEY LOCAL CLIENTS
Africa - Heineken
Central Europe - Chevrolet
Denmark - Fakta
EMEA - Toshiba
France - Essilor
Nordics - Coca Cola
Sweden - Renault Nordic
UK - Dairy Crest
MAJOR WINS
BMW Dealers North America
British Heart Foundation UK
Chevrolet Central Europe
Diageo’s Ketel One US
Five Media UK
Hong Kong Tourism global
NFL US
P&G’s Escada fragrances global
Telecom Italia Italy
Telefonica Spain
TJ Maxx US
KEY PERSONNEL
Jim Heekin Chairman and Chief executive officer
t: +1 212 546 2000
Carolyn Carter President and Chief executive officer EMEA
t: + 44 (0)20 3037 3500
Tim Mellors Chief creative officer, worldwide
t: +1 212 546 2000
Riccardo Ferraris Regional director, Latin America
t: +55 11 3755 8200
Nirvik Singh Chairman & Chief executive officer, Asia
t: +65 6511 7600
RELATED NEWS
Your search for keywords "grey" and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:
NextNEWS
Promotions wasted on Asian consumers
(26 July 2010)
Almost half in-store promotions are wasted on the Asian consumer, according to Grey’s Eye on Asia 2010 retail study.
(more)NEWS
WPP merges Mediacom and Media Insight
(28 June 2010)
WPP has revealed plans to merge Mediacom and Media Insight in the Middle East under the Mediacom brand.
(more)NEWS
(27 April 2010)
Pietro Leone has been promoted to chief executive EMEA for marketing services agency G2.
(more)NEWS
Facebook leads innovation list
(25 February 2010)
The continued success of Facebook has seen it top a list of the world’s most innovative companies.
(more)NEWS
MEC wins Bacardi global planning account
(18 February 2010)
Bacardi has awarded Mediaedge:cia (MEC) its global communications planning business.
(more)
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