GREY GROUP
GREY GROUP PROFILE
Owner WPP
US headquarters
777 Third Avenue, New York, NY 10017, US
t +1 212 546 2000
European headquarters
The Johnson Building, 77 Hatton Garden, London, EC1N 8JS, UK
t +44 20 3037 3500
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Number of staff 10,500
Number of countries 94
Number of offices 126
EMEA 73, North America 6, Latin America 20, Asia Pacific 27
Related companies G2, MediaCom, GHG, GCI Group
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Summary: At Grey Worldwide success is not a goal, it is a process. Through their ‘Grey Brand Acceleration’ Grey Worldwide looks for the human truths that transforms brands. They believe that every brand’s greatness is waiting to be unleashed. Grey’s philosophy is to be more open, experimental, creative – and more effective. All projects that the agency takes on start with an ‘open day’. During the open day all stakeholders are invited to a big creative session where they start problem solving for the brand. While it is a simple practice, Grey finds it to be very effective.
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INTERNATIONAL CLIENTS
| Countries | |
| 3M | 14 |
| British American Tobacco | 38 |
| Canon | 5 |
| Coca-Cola | 6 |
| Diageo | 8 |
| Emirates | 7 |
| Eli Lilly | 5 |
| Fortis | 10 |
| GlaxoSmithKline | 41 |
| Procter & Gamble | 44 |
| Sara Lee | 21 |
| Toshiba | 16 |
| Visa | 8 |
| Volkswagen | 15 |
| Wyeth | 16 |
KEY LOCAL CLIENTS
Heineken (Africa)
Fakta (Denmark)
Toshiba, Fortis (EMEA)
Finnair (Finland)
Essilor (France)
Karstadt, Deutsche Bank (Germany)
Manpower (Netherlands)
Coca-Cola (Nordics)
Al Bilad Bank (Saudi Arabia)
Allianz, City of Madrid (Spain)
Renault Nordic (Sweden)
Dairy Crest (UK)
MAJOR WINS
Fortis (global)
Toshiba (global)
Coke Zero (Nordics)
Initiativkreis Ruhrgebiet (Germany)
Kvickly (Denmark)
Wimm-Bill-Dann (Russia)
Al Arabiyah (UAE)
Look (UK)
Eurosport (France/UK)
Ferrero (Italy)
KEY PERSONNEL
Jim Heekin Chairman and CEO
t +1 212 546 2000
Carolyn Carter President and CEO, EMEA
t +44 20 3037 3500
Tim Mellors CCO, worldwide
t +1 212 546 2000
Scott Hollingsworth Regional director, Latin America
t +1 212 303 2350
Mike Amour Chairman and CEO, Asia Pacific
t +65 6511 7600
RELATED NEWS
Your search for keywords "grey" and Article Type = News since Nov 2007 has returned 5 results. Showing results 1 to 5:
NextNEWS
Grey named Effies Agency Network of the Year... again
(18 September 2008)
Grey EMEA picked up Agency Network of the Year for the fourth consecutive year at the EACA Euro Effies, after picking up one Gold, one Silver and two Bronze awards.
(more)NEWS
NEWS
(12 May 2008)
Grey EMEA has appointed Tim Byrne as the new chief executive of its South African operations.
(more)NEWS
Eurosport reviews branding across portfolio
(26 March 2008)
Following a three-year period of growth, Eurosport has reviewed its branding across its expanded portfolio of sports media, specialist division, new products and services.
(more)NEWS
Gerster to retire from Initiative
(31 January 2008)
The Interpublic Group has announced that Alec Gerster, chairman and CEO Initiative Worldwide, is to retire at the start of March.
(more)
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