LEO BURNETT
LEO BURNETT PROFILE
Owner Publicis Groupe
Headquarters
35 West Wacker Drive,
Chicago, Illinois, 60601, US
t +1 312 220 3200
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Created 1935
Number of staff 7,851
Number of countries 85
Number of offices 132
Related companies: Arc Worldwide
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Summary: Founded in 1935, Leo Burnett works on a culture of striving to produce the best product possible by being ‘idea centric’. Burnett stays idea centric by always looking at a brand with a blank canvass, taking big ideas, amplifying them, staying restless, and looking to always go further than previously. Each quarter offices from around the world submit work for evaluation. The work is evaluated in tough, no hold bar sessions where they are ranked at a global standard. The bar is set at a minimum of seven points out of ten and all agencies are expected to reach eight or higher. Burnett tracks the impact of their work through business results, consumer belief and press coverage.
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INTERNATIONAL CLIENTS
| Countries | |
| Altria Group | 50 |
| Barclays | 4 |
| Carrefour | 5 |
| Coca-Cola | 18 |
| Diageo | 43 |
| Fiat | 27 |
| General Motors Corp | 28 |
| Heineken | 8 |
| InBev | 4 |
| InterContinental Hotels | 4 |
| Kelloggs | 35 |
| Kraft | 9 |
| McDonald’s | 20 |
| Nestlé | 9 |
| Nokia | 4 |
| Procter & Gamble | 53 |
| SABMiller | 5 |
| Samsung | 28 |
| Visa International | 9 |
| Whirlpool | 4 |
KEY LOCAL CLIENTS
Czech Airlines
Staropramen (Czech Republic)
Charal
GlaxoSmithKline (France)
La Poste Italiane
Breil (Italy)
Almarai
Aljawal
Dubai Holdings (Middle East)
South African Development Bank
South Africa Department of Housing (South Africa)
Scottish Widows
UK Government’s Learning and Skills Council (UK)
MAJOR WINS
Clear Blue Easy (Italy)
Sams Club (Brazil)
Ambev (Brazil)
Starbucks (Dubai)
Tesco (Poland)
Coca-Cola: new assignments in Greater China, Germany, Mexico, Japan, India, UK, Italy, Nordics, Prague, Philippines, Thailand and Korea.
KEY PERSONNEL
Tom Bernardin CEO, worldwide
e tom.bernardin@leoburnett.com
Tom Dudreck COO, worldwide
e tom.dudreck@leoburnett.com
Mark Tutssel CCO, worldwide
e mark.tutssel@leoburnett.com
Catherine Guthrie President of multi-national accounts and worldwide head of P&G
RELATED NEWS
Your search for keywords "leo burnett" and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:
NextNEWS
Publicis acquires Chinese agency
(02 December 2008)
Publicis Groupe has acquired the Chinese full service advertising agency W&K Communications.
(more)NEWS
Iris launches global sponsorship agency
(16 October 2008)
Integrated marketing network Iris Worldwide has announced the launch of Iris Sponsorship, a global sponsorship agency which will be run by Peter Harris, former Vodafone global head of sponsorship and media.
(more)NEWS
Starcom names new global president, operations
(19 August 2008)
Starcom MediaVest Group has appointed Andrew Swinand as the media agency network's new president of global operations.
(more)NEWS
Dubai Lynx Awards' winners revealed
(03 April 2008)
The United Arab Emirates took home the most trophies from the 2nd Dubai Lynx Awards, winning 127.
(more)NEWS
(03 March 2008)
DDB Europe has appointed Daniele Peccerillo to the role of chief executive of DDB Group Italy, replacing Ezio Bossi who becomes group chairman of DDB Italy.
(more)
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