LOWE WORLDWIDE
LOWE WORLDWIDE PROFILE
Owner Interpublic
Headquarters
60 Sloane Avenue,
London, SW3 3XB, UK
t +44 20 7894 5033
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Created 1981
Number of staff 3,186
Number of countries 39 core markets (more via partnerships)
Number of offices 39
EMEA 21, North America 2, Latin America 5, Asia Pacific 11
Related companies Frequently partners with sister IPG-owned companies
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Summary: At Lowe Worldwide the greatest service they can render a client is the power of a high value idea. Out of all the recent major restructuring at Lowe one thing that emerged was a set of solid beliefs that the global agency stands by including, the idea that the client is not king but god, the need to humble in the face of the consumer, believing the brilliant solutions need brilliant problems and that their global strength is their local strength. Lowe has branded their nine international agencies as ‘centres of creativity’ and promotes them as agencies that are immersed in the cultures of where they are located helping them better serve clients whichever market they are in.
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INTERNATIONAL CLIENTS
Cailler
China Mobile
Electrolux
InBev
Johnson & Johnson
Nestlé
Nokia
Saab
Sharp
Unilever
KEY LOCAL CLIENTS
Axe, OMO, Pepsodent (Brazil)
China Mobile, Reebok, Nestea (China)
Kia, Cailler, Road Safety, SNCF, Credit Agricole (France)
Tata, Titan, The Hindu, Parakh Foods (India)
Magnum, Industrie Cartarie Tronchetti, Vin and Spirit (Spain)
Electrolux, Piz Buin, Vattenfall (Sweden)
Mercedes, Thai Airways, Berli Jucker Foods (Thailand)
John Lewis, COI (UK)
Milk Board, Regent Hotels and Resorts, Sharp Aqous (US)
KEY PERSONNEL
Steve Gatfield CEO
e steve.gatfield@loweworldwide.com
Tony Wright Chairman
e tony.right@loweworldwide.com
Kevin Allen Vice-chairman
e kevin.allen@loweworldwide.com
Peter Minnium Managing director
e peter.minnium@loweworldwide.com
Robert Parker CFO
e robert.parker@loweworldwide.com
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