M&C SAATCHI PROFILE

Owner Independent

Headquarters

36 Golden Square,

London, W1F 9EE, UK

t +44 20 7543 4500

w www.mcsaatchi.com

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Created 1995

Number of staff 1,038

Number of countries 13

Number of offices 18

Asia Pacific 11, EMEA 5, North America 2

Related companies Bright Red Oranges, Clear, Influence, IS, LIDA, M&C Saatchi Sport & Entertainment, Mark, Me&US, Media by Design, Play, Provenance, Rare, Talk PR, The Distillery, Walker Media, Zapping Activities, Zapping Web, Zapping Diseño

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Summary: M&C Saatchi was an international agency from its inception in 1995, opening offices in London, Sydney, New York, Hong Kong and Singapore. All the offices work on one principle, the principle of ‘Brutal Simplicity’. The concept of ‘Brutal Simplicity’ is at the core of their structure and culture. The agency believes that the strongest brands are the simplest and the most valuable can be described in one word. They provide their brands with ‘one word equity using brutal simplicity of thought.’ M&C Saatchi believes that as the world becomes more complicated, the only way to survive is for communications to become simpler.

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