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MCCANN ERICKSON

MCCANN ERICKSON PROFILE

Owner Interpublic Group McCann Erickson

US headquarters

622 3rd Avenue, New York, NY 10017, US

t +1 646 865 2000

European headquarters

McCann Erickson House, 7-11 Herbrand Street, London, WC1 1EX, UK

t +44 20 7837 3737

w www.mccannworldgroup.com

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Created 1902

Number of staff 20,000

Number of countries 130

Number of offices 173 Asia Pacific 26, EMEA 102, Latin America 28, US 17

Related companies FutureBrand, McCann Healthcare Worldwide, Momentum Worldwide, MRM Worldwide, Weber Shandwick

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Summary: McCann Erickson has a single-minded purpose: creating demand. The philosophy of McCann Erickson to create demand originates from a quote by its founder Harrison McCann, “if we don’t move people to move goods out of the store, we have failed you.” The agency creates demand through its principles of motivating people to act, creating the desire in consumers to seek out, discover and use brands, and creating the opportunity for consumers to find what they want in the simplest, most convenient way. At McCann Erickson the only true barometer of their success of their ideas, is how much demand they create for their client’s brands.

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INTERNATIONAL CLIENTS

	Countries
American Airlines	37
Bacardi	21
Cadbury	31
Cathay Pacific	26
Cereal Partners	56
Coca-Cola	82
Credit Suisse	16
Exxon Mobil	56
General Motors	62
Goodyear	28
GlaxoSmithKline	28
HP	83
Johnson & Johnson	53
L’Oréal	72
MasterCard	71
Microsoft	42
Nestlé	99
Nortel	10
Unilever	49
UPS	56

KEY LOCAL CLIENTS

Francais des Jeux lottery (France)
Becks, Burda, Lufthansa (Germany)
Vodafone (Italy)
Statoil, Telia Sonera (Norway)
Telefonica, La Caixa, Endesa (Spain)
SEB Bank (Sweden)
Aldi Supermarket, RHM Foods, Beefeater, SSL, Genworth (UK)

MAJOR WINS

Applebees restaurants (US, $35m)
Smith Barney (US, $30m)
Verizon Direct (US, $70m)
Saab (US, $50m)
Barclays Premier UK (global, $30m)
Evening Standard (UK, $7m)
SonyEricsson UK (international, $25m)
Linde BOC Energy (UK, $20m)
Beefeater restaurants (UK, $23m)
Endesa Energy (Spain, $22m)
Grand Optical Retail (France, $14m)

KEY PERSONNEL

John Dooner Chairman and CEO
t +1 646 865 2000

Marco Moreira Vice-chairman,
global professional management
t +646 865 2000

Giuseppe Usuelli Chairman, EMEA
t +39 02 85 291

Brett Gosper President, EMEA
t +44 207 837 3737

Michael McClaren President, US
t + 1 646 865 3049

RELATED NEWS

Your search for keywords "mccann erickson" and Article Type = News since Nov 2007 has returned 2 results. Showing results 1 to 2:

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NEWS

OMD scoops $300m Intel account

(29 April 2008)

OMD has been awarded Intel's $300m global planning and buying account following a review.

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NEWS

Sony Ericsson appoints McCann Erickson London

(23 January 2008)

Sony Ericsson has appointed McCann Erickson London to handle its $160m global advertising and communications brief.

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