
Owner WPP Group![]()
Headquarters
New York
825 7th Avenue, New York, NY 10019, US
t +1 212 474 0000
London
1 Paris Garden, London, SE1 8NU, UK
t +44 20 7803 2000
Created 2001
Number of staff 4,400
Number of countries 84
Number of offices 158
Asia Pacific 29, EMEA 88, Latin America 25, North America 14
Related companies: All WPP, all GroupM
Combined billings: $25.6bn
Asia Pacific $1.8m, EMEA $12.5m, Latin America $342,000, North America $10.9m
Summary: Over the past twelve months Mediaedge:cia (MEC) has continued to strengthen its offering in sponsorship, digital, direct, content and research. Recently MEC restructured its global management structure with three key promotions. Mel Varley, chief executive for Europe, Middle East and Africa was named chief strategy officer, global. Caroline Foster Kenny steped up from chief client officer, EMEA to take the same role at a global level, and Alastair Aird added the role of EMEA chairman to his global chief operating officer responsibilities.
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# of countries
| Accenture | 24 |
| AT&T | 20 |
| Beiersdorf | 10 |
| Campbell’s Soup Company | 23 |
| Chanel | 23 |
| Citibank | 40 |
| Colgate-Palmolive | 53 |
| DaimlerChrysler | 29 |
| Danone | 12 |
| DHL | 45 |
| Energizer | 25 |
| Ericsson | 26 |
| Ferrero | 4 |
| Henkel | 21 |
| IKEA | 14 |
| Michelin | 31 |
| Monster | 20 |
| Novartis | 63 |
| Paramount | 25 |
| Singapore Airlines | 39 |
| Sony Electronics | 30 |
| Sony Ericsson | 55 |
| UIP | 10 |
| VF (Lee Wrangler) | 12 |
| Visa | 12 |
| WeightWatchers | 11 |
| Wrigley | 13 |
| Xerox | 25 |
| Visa (W. Europe) | $80m |
| Sony Electronics (L. America) | $150m |
| Novartis (US) | $300m |
| Playtex (US) | $65m |
| Henkel (Germany) | $180m |
| Nintendo (Italy) | $30m |
| Henkel (Italy) | $65m |
| Orange (Poland) | $90m |
| Pick n' Play (South Africa) | $45m |
| Orange (UK) | $142m |
Look deeper into the creative mind of Mediaedge:cia with these related case studies from CMDglobal.
Ikea, USA
Canon, South Africa
Sony Ericsson, Netherlands
Remy Martin, USA
Charles Courtier, Chief executive, Global
t: +44 20 7803 2263
e: charles.courtier@mecglobal.com
Alastair Aird, Chief operating officer, Global
Chairman, Europe, Middle East and Africa
t:+44 20 7803 2377
e: alastair.aird@mecglobal.com
Melanie Varley, Chief strategy officer, Global
t: +44 20 7803 2180
e: melanie.varley@mecglobal.com
Joost Dop Chief executive, Asia Pacific
t:+65 6232 8593
Michael Jones, Chief executive, Latin America
t: +1 305 347 7017
e: michael.jones@mecglobal.com
Lee Doyle, Chief executive, North America
t: +1 212 474 0204
Caroline Foster Kenny, Chief client officer, Global
t: +44 20 7803 2412
e: caroline.foster-kenny@mecglobal.com
Click here for a listing of multi-local personnel and key international account handlers.
Your search for keywords "mediaedge" and Article Type = News since Mar 2009 has returned 5 results. Showing results 1 to 5:
Next(05 March 2010)
Sir Martin Sorrell's WPP group has reported an 8.1% drop in like-for-like revenues to $13bn for the year ending 2009 as it continues to feel the effects of the global recession.
(more)MEC wins Bacardi global planning account
(18 February 2010)
Bacardi has awarded Mediaedge:cia (MEC) its global communications planning business.
(more)OMD tops Gunn Report for Media
(11 February 2010)
OMD again tops the Gunn Report for Media, ranking award wins for 2008.
(more)Wrigley taps MEC in Southeast Asia
(09 February 2010)
Wrigley has appointed Mediaedge:cia (MEC) to its media business in Singapore, the Philippines, Indonesia and Malaysia.
(more)This month’s movers and shakers
(29 January 2010)
Rob Norman at GroupM and Nick Brien's move to McCann Worldgroup led the people moves in January.
(more)
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