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MEDIAEDGE:CIA

MEDIAEDGE:CIA AGENCY PROFILE

Owner WPP GroupMediaedge:cia logo

Headquarters

New York

825 7th Avenue, New York, NY 10019, US

t +1 212 474 0000

London

1 Paris Garden, London, SE1 8NU, UK

t +44 20 7803 2000

w www.mecglobal.com

 


 

Created 2001

Number of staff 4,400

Number of countries 84

Number of offices 158

Asia Pacific 29, EMEA 88, Latin America 25, North America 14

Related companies: All WPP, all GroupM

Combined billings: $25.6bn

Asia Pacific $1.8m, EMEA $12.5m, Latin America $342,000, North America $10.9m

 


 

Summary: Over the past twelve months Mediaedge:cia (MEC) has continued to strengthen its offering in sponsorship, digital, direct, content and research. Recently MEC restructured its global management structure with three key promotions. Mel Varley, chief executive for Europe, Middle East and Africa was named chief strategy officer, global. Caroline Foster Kenny steped up from chief client officer, EMEA to take the same role at a global level, and Alastair Aird added the role of EMEA chairman to his global chief operating officer responsibilities.

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INTERNATIONAL CLIENTS

                                 # of countries

Accenture  24
AT&T 20
Beiersdorf 10
Campbell’s Soup Company  23
Chanel 23
Citibank 40
Colgate-Palmolive 53
DaimlerChrysler 29
Danone   12
DHL 45
Energizer   25
Ericsson 26
Ferrero    4
Henkel  21
IKEA    14
Michelin  31
Monster   20
Novartis 63
Paramount  25
Singapore Airlines  39
Sony Electronics   30
Sony Ericsson   55
UIP 10
VF (Lee Wrangler) 12
Visa 12
WeightWatchers 11
Wrigley   13
Xerox  25

 


MAJOR WINS

 

Visa (W. Europe) $80m
Sony Electronics (L. America) $150m
Novartis (US) $300m
Playtex (US) $65m
Henkel (Germany) $180m
Nintendo (Italy) $30m
Henkel (Italy) $65m
Orange (Poland) $90m
Pick n' Play (South Africa) $45m
Orange (UK) $142m


CASE STUDIES

Look deeper into the creative mind of Mediaedge:cia with these related case studies from CMDglobal.

Furnishings fit for a President 

Ikea, USA

Human statues 

Canon, South Africa

15 seconds of fame 

Sony Ericsson, Netherlands

Driving exclusivity 

Remy Martin, USA

 


KEY PERSONNEL

Charles Courtier, Chief executive, Global

t: +44 20 7803 2263

e: charles.courtier@mecglobal.com

 

Alastair Aird, Chief operating officer, Global

Chairman, Europe, Middle East and Africa

t:+44 20 7803 2377

e: alastair.aird@mecglobal.com

 

Melanie Varley, Chief strategy officer, Global

t: +44 20 7803 2180

e: melanie.varley@mecglobal.com

 

Joost Dop Chief executive, Asia Pacific

t:+65 6232 8593

e: joost.dop@mecglobal.com

 

Michael Jones, Chief executive, Latin America

t: +1 305 347 7017

e: michael.jones@mecglobal.com

 

Lee Doyle, Chief executive, North America

t: +1 212 474 0204

e: lee.doyle@mecglobal.com

 

Caroline Foster Kenny, Chief client officer, Global

t: +44 20 7803 2412

e: caroline.foster-kenny@mecglobal.com

 

Click here for a listing of multi-local personnel and key international account handlers.

RELATED NEWS

Your search for keywords "mediaedge" and Article Type = News since Feb 2009 has returned 5 results. Showing results 1 to 5:

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NEWS

This month’s movers and shakers

(29 January 2010)

Rob Norman at GroupM and Nick Brien's move to McCann Worldgroup led the people moves in January.

(more)


NEWS

MEC makes global appointments

(21 January 2010)

Mediaedge:cia (MEC) has restructured its management team in Italy with three changes.

(more)


NEWS

New biz wins in November included Reckitt Benckiser, Ikea and BBC Worldwide

(30 November 2009)

Reckitt Benckiser has consolidated its $1.3bn global media planning and buying business into Havas Media and Publicis Groupe.

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NEWS

Maxus opens in Amsterdam

(23 November 2009)

GroupM agency Maxus has opened an office in Amsterdam as part of its global development plan.

(more)


NEWS

Celebrity power influences younger consumers

(18 November 2009)

Celebrity endorsements influence the buying habits of 18 to 34-year-olds more than older age groups, according to a Mediaedge:cia (MEC) study.

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