
Owner WPP Group![]()
Headquarters
New York
825 7th Avenue, New York, NY 10019, US
t +1 212 474 0000
London
1 Paris Garden, London, SE1 8NU, UK
t +44 20 7803 2000
Created 2001
Number of staff 4,400
Number of countries 84
Number of offices 158
Asia Pacific 29, EMEA 88, Latin America 25, North America 14
Related companies: All WPP, all GroupM
Combined billings: $25.6bn
Asia Pacific $1.8m, EMEA $12.5m, Latin America $342,000, North America $10.9m
Summary: Over the past twelve months Mediaedge:cia (MEC) has continued to strengthen its offering in sponsorship, digital, direct, content and research. Recently MEC restructured its global management structure with three key promotions. Mel Varley, chief executive for Europe, Middle East and Africa was named chief strategy officer, global. Caroline Foster Kenny steped up from chief client officer, EMEA to take the same role at a global level, and Alastair Aird added the role of EMEA chairman to his global chief operating officer responsibilities.
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# of countries
| Accenture | 24 |
| AT&T | 20 |
| Beiersdorf | 10 |
| Campbell’s Soup Company | 23 |
| Chanel | 23 |
| Citibank | 40 |
| Colgate-Palmolive | 53 |
| DaimlerChrysler | 29 |
| Danone | 12 |
| DHL | 45 |
| Energizer | 25 |
| Ericsson | 26 |
| Ferrero | 4 |
| Henkel | 21 |
| IKEA | 14 |
| Michelin | 31 |
| Monster | 20 |
| Novartis | 63 |
| Paramount | 25 |
| Singapore Airlines | 39 |
| Sony Electronics | 30 |
| Sony Ericsson | 55 |
| UIP | 10 |
| VF (Lee Wrangler) | 12 |
| Visa | 12 |
| WeightWatchers | 11 |
| Wrigley | 13 |
| Xerox | 25 |
| Visa (W. Europe) | $80m |
| Sony Electronics (L. America) | $150m |
| Novartis (US) | $300m |
| Playtex (US) | $65m |
| Henkel (Germany) | $180m |
| Nintendo (Italy) | $30m |
| Henkel (Italy) | $65m |
| Orange (Poland) | $90m |
| Pick n' Play (South Africa) | $45m |
| Orange (UK) | $142m |
Look deeper into the creative mind of Mediaedge:cia with these related case studies from CMDglobal.
Canon, South Africa
Ikea, USA
Sony Ericsson, Netherlands
Remy Martin, USA
Charles Courtier, Chief executive, Global
t: +44 20 7803 2263
e: charles.courtier@mecglobal.com
Alastair Aird, Chief operating officer, Global
Chairman, Europe, Middle East and Africa
t:+44 20 7803 2377
e: alastair.aird@mecglobal.com
Melanie Varley, Chief strategy officer, Global
t: +44 20 7803 2180
e: melanie.varley@mecglobal.com
Joost Dop Chief executive, Asia Pacific
t:+65 6232 8593
Michael Jones, Chief executive, Latin America
t: +1 305 347 7017
e: michael.jones@mecglobal.com
Lee Doyle, Chief executive, North America
t: +1 212 474 0204
Caroline Foster Kenny, Chief client officer, Global
t: +44 20 7803 2412
e: caroline.foster-kenny@mecglobal.com
Click here for a listing of multi-local personnel and key international account handlers.
Your search for keywords "mediaedge" and Article Type = News since Sep 2009 has returned 5 results. Showing results 1 to 5:
Next(10 August 2010)
MEC has named Susan Schiekofer as managing partner and account director for all the agency’s digital media planning and buying activity across its AT&T business.
(more)Chinese women control the purse strings
(30 June 2010)
Brands that tap into female consumers in China could enjoy significant growth according to the latest research from MEC.
(more)(14 June 2010)
MEC’s Asia Pacific chief executive Joost Dop is set to step down at the end of the year, which finishes a three year tenure in the region.
(more)Coca-Cola and Adidas awareness high ahead of World Cup
(02 June 2010)
With just over a week before the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers’ minds in Australia, China, Singapore, and Thailand, reveals research from media agency MEC, today.
(more)MEC North America bolsters business development team
(27 May 2010)
MEC has appointed Stephanie Eller, managing director, marketing and business development.
(more)
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