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MEDIAEDGE:CIA

MEDIAEDGE:CIA AGENCY PROFILE

Owner WPP GroupMediaedge:cia logo

Headquarters

825 7th Avenue, New York, NY 10019, US

t +1 212 474 0000

w www.mecglobal.com

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Created 2001

Number of staff 4,500

Number of countries 76

Number of offices 214

Asia Pacific 32, EMEA 136, Latin America 25, North America 21

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Summary: Mediaedge:cia (MEC) is the first global communications planning and implementation agency. Their four core values are to be ambitious, imaginative, collaborative and challenging. Every year MEC invests $100m in research and development. Their services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. At the heart of MEC’s business model is communications planning.

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INTERNATIONAL CLIENTS

 

   Countries
ABB    12
Accenture    24
Adobe    4
AT&T  20
BBC World   15
Beiersdorf  10
Campbell’s Soup Company  23
Candy/Hoover  9 
Canderel

  12

Canon   33
Chanel   23
Chevron    68
CIBA Vision

  14

Citibank    40
Colgate-Palmolive  53
DaimlerChrysler

  28

Danone   12
Dell   7
DHL  45
Energizer Holdings   25
Ericsson   26
Ferrero    4
Fortis  12
Henkel   21
IF P&C Insurance Company  3
IKEA   14
Illva Disaronno   6
Jacuzzi   6
Lexington Company  10
Meetic  4
Michelin    31

Mitsubishi  

 13
Monster  20
Novartis  60
Paramount

   8

Reckitt Benckiser    6
Rémy Cointreau  11
Shoestring International (Kuoni) 5
Singapore Airlines  39
Sony Electronics   9
Sony Ericsson  55
Speedo   4
Star Alliance    7
Swiss Re   19
UIP 10
VF (Lee Wrangler) 12
Visa 12
WeightWatchers 11
Wrigley   13
Xerox  25

 


CASE STUDIES

Look deeper into the creative mind of Mediaedge:cia with these related case studies from CMDglobal.

Furnishings fit for a President 

Ikea, USA

Human statues 

Canon, South Africa

15 seconds of fame 

Sony Ericsson, Netherlands

Just Imagine 

Ericsson, EMEA

 


KEY PERSONNEL

 Courtrier Mediaedge:cia    Aird Mediaedge:cia   Varley Mediaedge:cia

Courtrier        Aird          Varley

 

Charles Courtier CEO, global
t +44 20 7803 2263
e charles.courtier@mecglobal.com

Alastair Aird COO, global
t +44 20 7803 2377
e alastair.aird@mecglobal.com

Joost Dop CEO, Apac
t +65 6232 8593
e joost.dop@mecglobal.com

Melanie Varley CEO, EMEA
t +44 20 7803 2180
e melanie.varley@mecglobal.com

Michael Jones CEO, Latin America
t +1 305 347 7017
e michael.jones@mecglobal.com

Lee Doyle CEO, North America
t +1 212 474 0204
e lee.doyle@mecglobal.com

Andrew McLean President, global clients and business development
t +1 212 474 0954
e andrew.mclean@mecglobal.com

Click here for a listing of multi-local personnel and key international account handlers.

RELATED NEWS

Your search for keywords "mediaedge" and Article Type = News since Jul 2008 has returned 5 results. Showing results 1 to 5:

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NEWS

Adams takes new role at MEC

(05 June 2009)

Matt Adams has been appointed head of activation for Global Solutions, Mediaedge:cia's international division.

(more)


NEWS

Omnicom Italy names new CEO

(03 June 2009)

Marco Girelli has been named chief executive of Omnicom in Italy.

(more)


NEWS

Ikea business up for review

(15 April 2009)

Ikea has put its €224m media business up for pitch.

(more)


NEWS

MEC APAC appoints head of interaction

(11 March 2009)

Ben Poole, the current head of digital at MediaCom is joining Mediaedge:cia as head of interaction for Mediaedge:cia APAC.

(more)


NEWS

Turespaña picks MPG

(24 February 2009)

The Spanish Tourism Board, Turespaña, has appointed MPG Madrid to manage its media account for 2009.

(more)


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