MEDIAEDGE:CIA
MEDIAEDGE:CIA AGENCY PROFILE
Owner WPP Group
Headquarters
825 7th Avenue, New York, NY 10019, US
t +1 212 474 0000
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Created 2001
Number of staff 4,500
Number of countries 76
Number of offices 214
Asia Pacific 32, EMEA 136, Latin America 25, North America 21
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Summary: Mediaedge:cia (MEC) is the first global communications planning and implementation agency. Their four core values are to be ambitious, imaginative, collaborative and challenging. Every year MEC invests $100m in research and development. Their services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. At the heart of MEC’s business model is communications planning.
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INTERNATIONAL CLIENTS
| Countries | |
| ABB | 12 |
| Accenture | 24 |
| Adobe | 4 |
| AT&T | 20 |
| BBC World | 15 |
| Beiersdorf | 10 |
| Campbell’s Soup Company | 23 |
| Candy/Hoover | 9 |
| Canderel |
12 |
| Canon | 33 |
| Chanel | 23 |
| Chevron | 68 |
| CIBA Vision |
14 |
| Citibank | 40 |
| Colgate-Palmolive | 53 |
| DaimlerChrysler |
28 |
| Danone | 12 |
| Dell | 7 |
| DHL | 45 |
| Energizer Holdings | 25 |
| Ericsson | 26 |
| Ferrero | 4 |
| Fortis | 12 |
| Henkel | 21 |
| IF P&C Insurance Company | 3 |
| IKEA | 14 |
| Illva Disaronno | 6 |
| Jacuzzi | 6 |
| Lexington Company | 10 |
| Meetic | 4 |
| Michelin | 31 |
|
Mitsubishi |
13 |
| Monster | 20 |
| Novartis | 60 |
| Paramount |
8 |
| Reckitt Benckiser | 6 |
| Rémy Cointreau | 11 |
| Shoestring International (Kuoni) | 5 |
| Singapore Airlines | 39 |
| Sony Electronics | 9 |
| Sony Ericsson | 55 |
| Speedo | 4 |
| Star Alliance | 7 |
| Swiss Re | 19 |
| UIP | 10 |
| VF (Lee Wrangler) | 12 |
| Visa | 12 |
| WeightWatchers | 11 |
| Wrigley | 13 |
| Xerox | 25 |
CASE STUDIES
Look deeper into the creative mind of Mediaedge:cia with these related case studies from CMDglobal.
Just Imagine
Ericsson, EMEA
Stop taking breaks
Freelers Pavesi, Italy
Sync my ride
Ford, Canada
Brandy brings blue blood together
Remy Martin, USA
KEY PERSONNEL
Courtrier Aird Varley
Charles Courtier CEO, global
t
e charles.courtier@mecglobal.com
Alastair Aird COO, global
t
e alastair.aird@mecglobal.com
Joost Dop CEO, Apac
t
e joost.dop@mecglobal.com
Melanie Varley CEO, EMEA
t
e melanie.varley@mecglobal.com
Michael Jones CEO, Latin America
t
e michael.jones@mecglobal.com
Lee Doyle CEO, North America
t
e lee.doyle@mecglobal.com
Andrew McLean President, global clients and business development
t
e andrew.mclean@mecglobal.com
Click here for a listing of multi-local personnel and key international account handlers.
RELATED NEWS
Your search for keywords "mediaedge" and Article Type = News since Nov 2007 has returned 5 results. Showing results 1 to 5:
NextNEWS
De Nardis appointed CEO of OMD Worldwide
(14 November 2008)
Mainardo de Nardis, former global chief executive of Aegis Media, has been named chief executive of OMD Worldwide.
(more)NEWS
OMD wins €800m Renault-Nissan account
(03 November 2008)
OMD has won the €800m pan-European Renault-Nissan account following a final shoot-out against Carat.
(more)NEWS
MEC wins Orange account in Poland
(23 October 2008)
Mediaedge:cia has won the Orange account in Poland, worth around €60m.
(more)NEWS
MEC Access launches in Middle East
(15 October 2008)
MEC Access, Mediaedge:cia's specialist entertainment and sports marketing arm, has launched in the Middle East, with headquarters in Dubai.
(more)NEWS
(02 October 2008)
Mediaedge:cia has announced changes to its management team, confirming Steve Hatch, formerly joint managing director in the UK, as sole MD.
(more)
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