
Owner WPP Group![]()
Headquarters
New York
825 7th Avenue, New York, NY 10019, US
t +1 212 474 0000
London
1 Paris Garden, London, SE1 8NU, UK
t +44 20 7803 2000
Created 2001
Number of staff 4,400
Number of countries 84
Number of offices 158
Asia Pacific 29, EMEA 88, Latin America 25, North America 14
Related companies: All WPP, all GroupM
Combined billings: $25.6bn
Asia Pacific $1.8m, EMEA $12.5m, Latin America $342,000, North America $10.9m
Summary: Over the past twelve months Mediaedge:cia (MEC) has continued to strengthen its offering in sponsorship, digital, direct, content and research. Recently MEC restructured its global management structure with three key promotions. Mel Varley, chief executive for Europe, Middle East and Africa was named chief strategy officer, global. Caroline Foster Kenny steped up from chief client officer, EMEA to take the same role at a global level, and Alastair Aird added the role of EMEA chairman to his global chief operating officer responsibilities.
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# of countries
| Accenture | 24 |
| AT&T | 20 |
| Beiersdorf | 10 |
| Campbell’s Soup Company | 23 |
| Chanel | 23 |
| Citibank | 40 |
| Colgate-Palmolive | 53 |
| DaimlerChrysler | 29 |
| Danone | 12 |
| DHL | 45 |
| Energizer | 25 |
| Ericsson | 26 |
| Ferrero | 4 |
| Henkel | 21 |
| IKEA | 14 |
| Michelin | 31 |
| Monster | 20 |
| Novartis | 63 |
| Paramount | 25 |
| Singapore Airlines | 39 |
| Sony Electronics | 30 |
| Sony Ericsson | 55 |
| UIP | 10 |
| VF (Lee Wrangler) | 12 |
| Visa | 12 |
| WeightWatchers | 11 |
| Wrigley | 13 |
| Xerox | 25 |
| Visa (W. Europe) | $80m |
| Sony Electronics (L. America) | $150m |
| Novartis (US) | $300m |
| Playtex (US) | $65m |
| Henkel (Germany) | $180m |
| Nintendo (Italy) | $30m |
| Henkel (Italy) | $65m |
| Orange (Poland) | $90m |
| Pick n' Play (South Africa) | $45m |
| Orange (UK) | $142m |
Look deeper into the creative mind of Mediaedge:cia with these related case studies from CMDglobal.
Ikea, USA
Canon, South Africa
Sony Ericsson, Netherlands
Remy Martin, USA
Charles Courtier, Chief executive, Global
t: +44 20 7803 2263
e: charles.courtier@mecglobal.com
Alastair Aird, Chief operating officer, Global
Chairman, Europe, Middle East and Africa
t:+44 20 7803 2377
e: alastair.aird@mecglobal.com
Melanie Varley, Chief strategy officer, Global
t: +44 20 7803 2180
e: melanie.varley@mecglobal.com
Joost Dop Chief executive, Asia Pacific
t:+65 6232 8593
Michael Jones, Chief executive, Latin America
t: +1 305 347 7017
e: michael.jones@mecglobal.com
Lee Doyle, Chief executive, North America
t: +1 212 474 0204
Caroline Foster Kenny, Chief client officer, Global
t: +44 20 7803 2412
e: caroline.foster-kenny@mecglobal.com
Click here for a listing of multi-local personnel and key international account handlers.
Your search for keywords "mediaedge" and Article Type = News since Feb 2009 has returned 5 results. Showing results 1 to 5:
NextThis month’s movers and shakers
(29 January 2010)
Rob Norman at GroupM and Nick Brien's move to McCann Worldgroup led the people moves in January.
(more)(21 January 2010)
Mediaedge:cia (MEC) has restructured its management team in Italy with three changes.
(more)New biz wins in November included Reckitt Benckiser, Ikea and BBC Worldwide
(30 November 2009)
Reckitt Benckiser has consolidated its $1.3bn global media planning and buying business into Havas Media and Publicis Groupe.
(more)(23 November 2009)
GroupM agency Maxus has opened an office in Amsterdam as part of its global development plan.
(more)Celebrity power influences younger consumers
(18 November 2009)
Celebrity endorsements influence the buying habits of 18 to 34-year-olds more than older age groups, according to a Mediaedge:cia (MEC) study.
(more)
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