MEDIAEDGE:CIA
MEDIAEDGE:CIA AGENCY PROFILE
Owner WPP Group
Headquarters
825 7th Avenue, New York, NY 10019, US
t +1 212 474 0000
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Created 2001
Number of staff 4,500
Number of countries 76
Number of offices 214
Asia Pacific 32, EMEA 136, Latin America 25, North America 21
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Summary: Mediaedge:cia (MEC) is the first global communications planning and implementation agency. Their four core values are to be ambitious, imaginative, collaborative and challenging. Every year MEC invests $100m in research and development. Their services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. At the heart of MEC’s business model is communications planning.
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INTERNATIONAL CLIENTS
| Countries | |
| ABB | 12 |
| Accenture | 24 |
| Adobe | 4 |
| AT&T | 20 |
| BBC World | 15 |
| Beiersdorf | 10 |
| Campbell’s Soup Company | 23 |
| Candy/Hoover | 9 |
| Canderel |
12 |
| Canon | 33 |
| Chanel | 23 |
| Chevron | 68 |
| CIBA Vision |
14 |
| Citibank | 40 |
| Colgate-Palmolive | 53 |
| DaimlerChrysler |
28 |
| Danone | 12 |
| Dell | 7 |
| DHL | 45 |
| Energizer Holdings | 25 |
| Ericsson | 26 |
| Ferrero | 4 |
| Fortis | 12 |
| Henkel | 21 |
| IF P&C Insurance Company | 3 |
| IKEA | 14 |
| Illva Disaronno | 6 |
| Jacuzzi | 6 |
| Lexington Company | 10 |
| Meetic | 4 |
| Michelin | 31 |
|
Mitsubishi |
13 |
| Monster | 20 |
| Novartis | 60 |
| Paramount |
8 |
| Reckitt Benckiser | 6 |
| Rémy Cointreau | 11 |
| Shoestring International (Kuoni) | 5 |
| Singapore Airlines | 39 |
| Sony Electronics | 9 |
| Sony Ericsson | 55 |
| Speedo | 4 |
| Star Alliance | 7 |
| Swiss Re | 19 |
| UIP | 10 |
| VF (Lee Wrangler) | 12 |
| Visa | 12 |
| WeightWatchers | 11 |
| Wrigley | 13 |
| Xerox | 25 |
CASE STUDIES
Look deeper into the creative mind of Mediaedge:cia with these related case studies from CMDglobal.
Furnishings fit for a President
Ikea, USA
Human statues
Canon, South Africa
15 seconds of fame
Sony Ericsson, Netherlands
Just Imagine
Ericsson, EMEA
KEY PERSONNEL
Courtrier Aird Varley
Charles Courtier CEO, global
t
e charles.courtier@mecglobal.com
Alastair Aird COO, global
t
e alastair.aird@mecglobal.com
Joost Dop CEO, Apac
t
e joost.dop@mecglobal.com
Melanie Varley CEO, EMEA
t
e melanie.varley@mecglobal.com
Michael Jones CEO, Latin America
t
e michael.jones@mecglobal.com
Lee Doyle CEO, North America
t
e lee.doyle@mecglobal.com
Andrew McLean President, global clients and business development
t
e andrew.mclean@mecglobal.com
Click here for a listing of multi-local personnel and key international account handlers.
RELATED NEWS
Your search for keywords "mediaedge" and Article Type = News since Jul 2008 has returned 5 results. Showing results 1 to 5:
NextNEWS
(05 June 2009)
Matt Adams has been appointed head of activation for Global Solutions, Mediaedge:cia's international division.
(more)NEWS
NEWS
NEWS
MEC APAC appoints head of interaction
(11 March 2009)
Ben Poole, the current head of digital at MediaCom is joining Mediaedge:cia as head of interaction for Mediaedge:cia APAC.
(more)NEWS
(24 February 2009)
The Spanish Tourism Board, Turespaña, has appointed MPG Madrid to manage its media account for 2009.
(more)
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