MINDSHARE
MINDSHARE AGENCY PROFILE
Owner WPP Group
Headquarters
40 Strand, London, WC2N 5RF, UK
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US headquarters
498 7th Avenue, New York, NY 10018, US
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Created 1997
Number of staff 5,800
Number of countries 67
Number of offices 97
EMEA 45, North America 11, Latin America 10, Asia Pacific 31
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Summary: MindShare is one of the UK's top three media agencies offering expertise on all forms of media communications including digital, sponsorship, sports marketing, experiential marketing, content creation and direct marketing. The global media network’s philosophy is ‘we observe, we learn; we communicate, we apply’. MindShare has developed ‘Destination Planning’ a tool for clients to work with multi-disciplined and multi-agency teams to agree common goals, business objectives and team KPIs. Some of the specialist services that the network offers include econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns.
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INTERNATIONAL CLIENTS
| Countries | |
| American Express | 25 |
| BP/Castrol | 33 |
|
Diamond Trading Company |
21 |
| Eastman Kodak | 36 |
| Ford | 43 |
| Groupe SEB | 22 |
| HSBC | 22 |
| IBM | 43 |
| Jaguar | 19 |
| Kellogg’s | 25 |
| Kimberly-Clark | 38 |
| Land Rover | 18 |
| Lufthansa | 37 |
| Motorola | 43 |
| Nestlé | 30 |
| Nike | 32 |
| Rolex | 28 |
KEY LOCAL CLIENTS
ABN AMRO (Europe)
Burger King, Estée Lauder (US)
Dominos (US Netherlands)
Gucci (Germany, Italy)
Heineken (Denmark, Greece, Ireland, Sweden, UK)
Kellogg’s, PepsiCo (UK)
L’Oréal (China, Hong Kong, Indonesia, Singapore)
Lufthansa (Germany)
Maison de la France (France)
Red Bull (France, Germany)
Sony (France, Germany, Italy, Spain)
Telefonica/O2 (Spain, Peru)
Thomas Cook (Austria, Germany, Netherlands)
Yahoo! (US, Canada)
MAJOR WINS
| ($m) | |
| LG (global) | 350 |
| Admiral Insurance (UK) | 20 |
| Axa (UK) | 20 |
| Hong Kong Disneyland (China, Hong Kong) | 10 |
| Telkom Indonesia (Indonesia) | 10 |
|
Roayl Caribbean (global) |
N/A |
CASE STUDIES
Look deeper into the creative mind of MindShare with these related case studies from CMDglobal.
Get your basketball on
Nike, Global
Men versus Women Challenge
Nike, Global
Orange snow
Tango, UK
Getting men to moisturise
Vaseline, USA
KEY PERSONNEL
Proctor Emery Rimini
Dominic Proctor CEO
t +44 20 7969 4040
e dominic.proctor@mindshareworld.com
Nick Emery Chief strategy officer, MindShare and GroupM, worldwide
t +44 20 7969 4040
e nick.emery@groupm.com
Marco Rimini Head of communications planning
t +44 20 7969 4040
e marco.rimini@mindshareworld.com
Nick Waters CEO, MindShare, EMEA
t +44 20 7969 4040
e nick.waters@mindshareworld.com
Ashutosh Srivastava CEO, MindShare, Apac
t +656 395 0800
e ashutosh.srivastava@mindshareworld.com
Scott Neslund CEO, MindShare, North America
t +1 212 297 7000
e scott.neslund@mindshareworld.com
David Byles CEO, MindShare and GroupM, Latin America
t +52 55 850 3 8300
e david.byles@groupm.com
Click here for a listing of multi-local personnel and key international account handlers
RELATED NEWS
Your search for keywords "mindshare" and Article Type = News since Jul 2008 has returned 5 results. Showing results 1 to 5:
NextNEWS
NEWS
(11 June 2009)
As part of a restructure following the acquisition of M&M from Emap, C Squared has created three new commercial positions.
(more)NEWS
Mindshare boosts social media marketing offering
(09 June 2009)
Mindshare is launching a new social marketing joint venture with SocialMedia8, the WPP owned social media marketing specialist agency.
(more)NEWS
Aegis Media Italy names new CEO
(09 June 2009)
Aegis Media Italy has named Giulio Malegori as its chief executive, succeeding Walter Hartsarich.
(more)NEWS
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