MINDSHARE
MINDSHARE AGENCY PROFILE
Owner WPP Group
Headquarters
40 Strand, London, WC2N 5RF, UK
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US headquarters
498 7th Avenue, New York, NY 10018, US
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Created 1997
Number of staff 5,800
Number of countries 67
Number of offices 97
EMEA 45, North America 11, Latin America 10, Asia Pacific 31
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Summary: MindShare is one of the UK's top three media agencies offering expertise on all forms of media communications including digital, sponsorship, sports marketing, experiential marketing, content creation and direct marketing. The global media network’s philosophy is ‘we observe, we learn; we communicate, we apply’. MindShare has developed ‘Destination Planning’ a tool for clients to work with multi-disciplined and multi-agency teams to agree common goals, business objectives and team KPIs. Some of the specialist services that the network offers include econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns.
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INTERNATIONAL CLIENTS
| Countries | |
| American Express | 25 |
| BP/Castrol | 33 |
|
Diamond Trading Company |
21 |
| Eastman Kodak | 36 |
| Ford | 43 |
| Groupe SEB | 22 |
| HSBC | 22 |
| IBM | 43 |
| Jaguar | 19 |
| Kellogg’s | 25 |
| Kimberly-Clark | 38 |
| Land Rover | 18 |
| Lufthansa | 37 |
| Motorola | 43 |
| Nestlé | 30 |
| Nike | 32 |
| Rolex | 28 |
KEY LOCAL CLIENTS
ABN AMRO (Europe)
Burger King, Estée Lauder (US)
Dominos (US Netherlands)
Gucci (Germany, Italy)
Heineken (Denmark, Greece, Ireland, Sweden, UK)
Kellogg’s, PepsiCo (UK)
L’Oréal (China, Hong Kong, Indonesia, Singapore)
Lufthansa (Germany)
Maison de la France (France)
Red Bull (France, Germany)
Sony (France, Germany, Italy, Spain)
Telefonica/O2 (Spain, Peru)
Thomas Cook (Austria, Germany, Netherlands)
Yahoo! (US, Canada)
MAJOR WINS
| ($m) | |
| LG (global) | 350 |
| Admiral Insurance (UK) | 20 |
| Axa (UK) | 20 |
| Hong Kong Disneyland (China, Hong Kong) | 10 |
| Telkom Indonesia (Indonesia) | 10 |
|
Roayl Caribbean (global) |
N/A |
CASE STUDIES
Look deeper into the creative mind of MindShare with these related case studies from CMDglobal.
Electric press ad for van launch
Ford, USA
Rexona enters widget arena
Rexona, Malaysia
Love your crisps
Tayto, Ireland
All's fair in love and Wall's
Walls Cornetto, Malaysia
KEY PERSONNEL
Proctor Emery Rimini
Dominic Proctor CEO
t +44 20 7969 4040
e dominic.proctor@mindshareworld.com
Nick Emery Chief strategy officer, MindShare and GroupM, worldwide
t +44 20 7969 4040
e nick.emery@groupm.com
Marco Rimini Head of communications planning
t +44 20 7969 4040
e marco.rimini@mindshareworld.com
Nick Waters CEO, MindShare, EMEA
t +44 20 7969 4040
e nick.waters@mindshareworld.com
Ashutosh Srivastava CEO, MindShare, Apac
t +656 395 0800
e ashutosh.srivastava@mindshareworld.com
Scott Neslund CEO, MindShare, North America
t +1 212 297 7000
e scott.neslund@mindshareworld.com
David Byles CEO, MindShare and GroupM, Latin America
t +52 55 850 3 8300
e david.byles@groupm.com
Click here for a listing of multi-local personnel and key international account handlers
RELATED NEWS
Your search for keywords "mindshare" and Article Type = News since Nov 2007 has returned 5 results. Showing results 1 to 5:
NextNEWS
New head named at Mindshare Sweden
(28 October 2008)
Björn Jutendahl has been named as head of Mindshare's Sweden Office.
(more)NEWS
(20 October 2008)
Ford of Europe and MTV have linked up to create a Bond-themed episode of the MTV reality show 'MADE'.
(more)NEWS
Mindshare appoints director of business planning on Ford account
(14 October 2008)
Mindshare has appointed Gary Armitage to the role of director of business planning on the agency's Ford of Europe account.
(more)NEWS
Ford launches glamorous campaign
(13 October 2008)
Ford of Europe has teamed up with Condé Nast's women's title, Glamour, to launch the new Ford Ka model.
(more)NEWS
Mindshare takes M&B into its fold
(09 October 2008)
Mindshare is incorporating communications planning agency Michaelides & Bednash into its worldwide Invention group, with the agency's founding partners heading up a dedicated planning unit across Mindshare's Unilever account.
(more)
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