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MINDSHARE

MINDSHARE AGENCY PROFILE

Owner WPP Group

Headquarters

40 Strand, London, WC2N 5RF, UK

t +44 20 7969 4040

 

w www.mindshareworld.com

 

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Created 1997

Number of staff 5,800

Number of countries 74

Number of offices 110

EMEA 56, North America 12, Latin America 12, Asia Pacific 30

Related companies: WPP, GroupM

Combined billings: $28,140m

The Americas $12,171m, Asia Pacific $5,416m, EMEA $11,321

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Summary: MindShare is one of the UK's top three media agencies offering expertise on all forms of media communications including digital, sponsorship, sports marketing, experiential marketing, content creation and direct marketing. The global media network’s philosophy is ‘we observe, we learn; we communicate, we apply’. MindShare has developed ‘Destination Planning’ a tool for clients to work with multi-disciplined and multi-agency teams to agree common goals, business objectives and team KPIs. Some of the specialist services that the network offers include econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns.

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INTERNATIONAL CLIENTS

 

 


KEY LOCAL CLIENTS


MAJOR WINS

Zurich (Global)

 $200m
Intercontinental Hotels Group (Global) $80m
Yili Dairy Group (China) $131m
AB Group (India) $47m
Automobile Association (South Africa) $35m
Sprint Hispanic (US)    $60m
Clearwire (US) $64.5m
Sun Products (US)    $41m
Golden Partners (China)    $78m
Meraas Holding (Dubai)    $50m

 
 


CASE STUDIES

Look deeper into the creative mind of MindShare with these related case studies from CMDglobal.

Interactive bus shelter 

LG, UK

Get your basketball on 

Nike, Global

Men versus Women Challenge 

Nike, Global

Orange snow 

Tango, UK

 


KEY PERSONNEL

      

 

RELATED NEWS

Your search for keywords "mindshare" and Article Type = News since Feb 2009 has returned 5 results. Showing results 1 to 5:

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NEWS

COI picks GroupM

(04 February 2010)

The UK's largest advertiser, the Central Office of Information (COI), has picked GroupM to handle its centralised media buying account.

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New Business Tracker

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Accounts won this month included Aviva, Carlsberg and GM.

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New business tracker

(08 January 2010)

Accounts won last month included Hermès, Renault and Universal Music...

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Unilever appoints PHD to China biz

(04 January 2010)

Unilever has appointed PHD to its media planning and buying business for Greater China.

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Mindshare wins Randstad account

(17 December 2009)

Worldwide human resource company Randstad has appointed Mindshare to handle all global investments.

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