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MINDSHARE

MINDSHARE AGENCY PROFILE

Owner WPP Group

Headquarters

40 Strand, London, WC2N 5RF, UK

t +44 20 7969 4040

w www.mindshareworld.com

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Created 1997

Number of staff 5,800

Number of countries 74

Number of offices 110

EMEA 56, North America 12, Latin America 12, Asia Pacific 30

Related companies: WPP, GroupM

Combined billings: $28,140m

The Americas $12,171m, Asia Pacific $5,416m, EMEA $11,321

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Summary: MindShare is one of the UK's top three media agencies offering expertise on all forms of media communications including digital, sponsorship, sports marketing, experiential marketing, content creation and direct marketing. The global media network’s philosophy is ‘we observe, we learn; we communicate, we apply’. MindShare has developed ‘Destination Planning’ a tool for clients to work with multi-disciplined and multi-agency teams to agree common goals, business objectives and team KPIs. Some of the specialist services that the network offers include econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns.

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INTERNATIONAL CLIENTS

KEY LOCAL CLIENTS

MAJOR WINS

Zurich (Global)	$200m
Intercontinental Hotels Group (Global)	$80m
Yili Dairy Group (China)	$131m
AB Group (India)	$47m
Automobile Association (South Africa)	$35m
Sprint Hispanic (US)	$60m
Clearwire (US)	$64.5m
Sun Products (US)	$41m
Golden Partners (China)	$78m
Meraas Holding (Dubai)	$50m