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MINDSHARE

MINDSHARE AGENCY PROFILE

Owner WPP Group

Headquarters

40 Strand, London, WC2N 5RF, UK

t +44 20 7969 4040

 

w www.mindshareworld.com

 

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Created 1997

Number of staff 5,800

Number of countries 74

Number of offices 110

EMEA 56, North America 12, Latin America 12, Asia Pacific 30

Related companies: WPP, GroupM

Combined billings: $28,140m

The Americas $12,171m, Asia Pacific $5,416m, EMEA $11,321

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Summary: Mindshare is one of the UK's top three media agencies offering expertise on all forms of media communications including digital, sponsorship, sports marketing, experiential marketing, content creation and direct marketing. The global media network’s philosophy is ‘we observe, we learn; we communicate, we apply’. Mindshare has developed ‘Destination Planning’ a tool for clients to work with multi-disciplined and multi-agency teams to agree common goals, business objectives and team KPIs. Some of the specialist services that the network offers include econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns.

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MAJOR WINS

Zurich (Global)

 $200m
Intercontinental Hotels Group (Global) $80m
Yili Dairy Group (China) $131m
AB Group (India) $47m
Automobile Association (South Africa) $35m
Sprint Hispanic (US)    $60m
Clearwire (US) $64.5m
Sun Products (US)    $41m
Golden Partners (China)    $78m
Meraas Holding (Dubai)    $50m

 
 


CASE STUDIES

Look deeper into the creative mind of Mindshare with these related case studies from CMDglobal.

Interactive bus shelter 

LG, UK

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Tango, UK

 


RELATED NEWS

Your search for keywords "mindshare" and Article Type = News since Mar 2009 has returned 5 results. Showing results 1 to 5:

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NEWS

Revenues slide at WPP

(05 March 2010)

Sir Martin Sorrell's WPP group has reported an 8.1% drop in like-for-like revenues to $13bn for the year ending 2009 as it continues to feel the effects of the global recession.

(more)


NEWS

Meaden takes regional GroupM role

(15 February 2010)

Andrew Meaden has been named regional director of GroupM Asia Pacific.

(more)


NEWS

Diageo taps Mindshare in Lat Am

(15 February 2010)

Diageo has appointed Mindshare to its Latin American & Caribbean media planning and buying business.

(more)


NEWS

OMD tops Gunn Report for Media

(11 February 2010)

OMD again tops the Gunn Report for Media, ranking award wins for 2008.

(more)


NEWS

Clift to leave Unilever

(11 February 2010)

Simon Clift is set to step down as chief marketing officer of Unilever in the next few months.

(more)


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