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MINDSHARE

MINDSHARE AGENCY PROFILE

Owner WPP Group

Headquarters

40 Strand, London, WC2N 5RF, UK

t +44 20 7969 4040

US headquarters

498 7th Avenue, New York, NY 10018, US

t +1 212 297 7000

w www.mindshareworld.com

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Created 1997

Number of staff 5,800

Number of countries 67

Number of offices 97

EMEA 45, North America 11, Latin America 10, Asia Pacific 31

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Summary: MindShare is one of the UK's top three media agencies offering expertise on all forms of media communications including digital, sponsorship, sports marketing, experiential marketing, content creation and direct marketing. The global media network’s philosophy is ‘we observe, we learn; we communicate, we apply’. MindShare has developed ‘Destination Planning’ a tool for clients to work with multi-disciplined and multi-agency teams to agree common goals, business objectives and team KPIs. Some of the specialist services that the network offers include econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns.

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INTERNATIONAL CLIENTS

 

  Countries
American Express 25
BP/Castrol 33

Diamond Trading Company

21
Eastman Kodak 36
Ford 43
Groupe SEB 22
HSBC 22
IBM 43
Jaguar 19
Kellogg’s 25
Kimberly-Clark 38
Land Rover 18
Lufthansa  37
Motorola 43
Nestlé 30
Nike 32
Rolex 28

 

 


KEY LOCAL CLIENTS

ABN AMRO (Europe)

Burger King, Estée Lauder (US)

Dominos (US Netherlands)

Gucci (Germany, Italy)

Heineken (Denmark, Greece, Ireland, Sweden, UK)

Kellogg’s, PepsiCo (UK)

L’Oréal (China, Hong Kong, Indonesia, Singapore)

Lufthansa (Germany)

Maison de la France (France)

Red Bull (France, Germany)

Sony (France, Germany, Italy, Spain)

Telefonica/O2 (Spain, Peru)  

Thomas Cook (Austria, Germany, Netherlands)

Yahoo! (US, Canada)


MAJOR WINS

  ($m)
LG (global)  350
Admiral Insurance (UK) 20
Axa (UK) 20
Hong Kong Disneyland (China, Hong Kong) 10
Telkom Indonesia (Indonesia) 10

Roayl Caribbean (global)

N/A

 
 


CASE STUDIES

Look deeper into the creative mind of MindShare with these related case studies from CMDglobal.

Electric press ad for van launch 

Ford, USA

Rexona enters widget arena 

Rexona, Malaysia

Love your crisps 

Tayto, Ireland

All's fair in love and Wall's 

Walls Cornetto, Malaysia

 


KEY PERSONNEL

  Proctor MindShare   Emery MindShare   Rimini MindShare

 Proctor      Emery      Rimini

 

Dominic Proctor CEO
t +44 20 7969 4040
e dominic.proctor@mindshareworld.com

Nick Emery Chief strategy officer, MindShare and GroupM, worldwide
t +44 20 7969 4040
e nick.emery@groupm.com

Marco Rimini Head of communications planning
t +44 20 7969 4040
e marco.rimini@mindshareworld.com

Nick Waters CEO, MindShare, EMEA
t +44 20 7969 4040
e nick.waters@mindshareworld.com

Ashutosh Srivastava CEO, MindShare, Apac
t +656 395 0800
e ashutosh.srivastava@mindshareworld.com

Scott Neslund CEO, MindShare, North America
t +1 212 297 7000
e scott.neslund@mindshareworld.com

David Byles CEO, MindShare and GroupM, Latin America
t +52 55 850 3 8300
e david.byles@groupm.com


Click here for a listing of multi-local personnel and key international account handlers

RELATED NEWS

Your search for keywords "mindshare" and Article Type = News since Nov 2007 has returned 5 results. Showing results 1 to 5:

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NEWS

New head named at Mindshare Sweden

(28 October 2008)

Björn Jutendahl has been named as head of Mindshare's Sweden Office.

(more)


NEWS

Ford and MTV in Bond link-up

(20 October 2008)

Ford of Europe and MTV have linked up to create a Bond-themed episode of the MTV reality show 'MADE'.

(more)


NEWS

Mindshare appoints director of business planning on Ford account

(14 October 2008)

Mindshare has appointed Gary Armitage to the role of director of business planning on the agency's Ford of Europe account.

(more)


NEWS

Ford launches glamorous campaign

(13 October 2008)

Ford of Europe has teamed up with Condé Nast's women's title, Glamour, to launch the new Ford Ka model.

(more)


NEWS

Mindshare takes M&B into its fold

(09 October 2008)

Mindshare is incorporating communications planning agency Michaelides & Bednash into its worldwide Invention group, with the agency's founding partners heading up a dedicated planning unit across Mindshare's Unilever account.

(more)


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