MINDSHARE
MINDSHARE AGENCY PROFILE
Owner WPP Group
Headquarters
40 Strand, London, WC2N 5RF, UK
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Created 1997
Number of staff 5,800
Number of countries 74
Number of offices 110
EMEA 56, North America 12, Latin America 12, Asia Pacific 30
Related companies: WPP, GroupM
Combined billings: $28,140m
The Americas $12,171m, Asia Pacific $5,416m, EMEA $11,321
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Summary: Mindshare is one of the UK's top three media agencies offering expertise on all forms of media communications including digital, sponsorship, sports marketing, experiential marketing, content creation and direct marketing. The global media network’s philosophy is ‘we observe, we learn; we communicate, we apply’. Mindshare has developed ‘Destination Planning’ a tool for clients to work with multi-disciplined and multi-agency teams to agree common goals, business objectives and team KPIs. Some of the specialist services that the network offers include econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns.
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MAJOR WINS
|
Zurich (Global) |
$200m |
| Intercontinental Hotels Group (Global) | $80m |
| Yili Dairy Group (China) | $131m |
| AB Group (India) | $47m |
| Automobile Association (South Africa) | $35m |
| Sprint Hispanic (US) | $60m |
| Clearwire (US) | $64.5m |
| Sun Products (US) | $41m |
| Golden Partners (China) | $78m |
| Meraas Holding (Dubai) | $50m |
CASE STUDIES
Look deeper into the creative mind of Mindshare with these related case studies from CMDglobal.
Interactive bus shelter
LG, UK
Get your basketball on
Nike, Global
Men versus Women Challenge
Nike, Global
Orange snow
Tango, UK
RELATED NEWS
Your search for keywords "mindshare" and Article Type = News since Mar 2009 has returned 5 results. Showing results 1 to 5:
NextNEWS
(05 March 2010)
Sir Martin Sorrell's WPP group has reported an 8.1% drop in like-for-like revenues to $13bn for the year ending 2009 as it continues to feel the effects of the global recession.
(more)NEWS
Meaden takes regional GroupM role
(15 February 2010)
Andrew Meaden has been named regional director of GroupM Asia Pacific.
(more)NEWS
Diageo taps Mindshare in Lat Am
(15 February 2010)
Diageo has appointed Mindshare to its Latin American & Caribbean media planning and buying business.
(more)NEWS
OMD tops Gunn Report for Media
(11 February 2010)
OMD again tops the Gunn Report for Media, ranking award wins for 2008.
(more)NEWS
(11 February 2010)
Simon Clift is set to step down as chief marketing officer of Unilever in the next few months.
(more)
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