Y&R PROFILE

Owner Young & Rubicam Brands,

WPP Group

Headquarters

285 Madison Avenue, New York, NY 10017-6486, US

t +1 212 210 3000

w www.yr.com 

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 Created 1923

Number of countries 79

Number of offices 138

Asia Pacific 28, Europe 66, Latin America 28, North America 16

Related companies Bravo, Burson-Marsteller, Cohn & Wolfe, Landor, Sudler & Hennessey, The Banner Corporation, The Partners, VML, Wunderman

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Summary: The slogan of Y&R ‘ we energize business’ is at the heart of the philosophy of the agency which is to create brands which are so filled with energy that they move the market. At Y&R they monitor the energy of a brand with their BrandAsset Valuator. Launched over a decade ago the BAV is the largest database on brands. The database holds information from over 500,000 consumers on more than 35, 000 brands in 44 countries. Y&R uses the database to track how dynamic and adaptive a brand is, how well regarded it is and the relevance of the brand to consumers.

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