Y&R PROFILE

 

Owner Young & Rubicam Brands,

WPP Group

 

Headquarters

285 Madison Avenue, New York, NY 10017-6486, US

 

t +1 212 210 3000

w www.yr.com 

 

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Created 1923

Number of countries 50

Number of offices 138

Asia Pacific 28, Europe 66, Latin America 28, North America 16

Related companies Bravo, Burson-Marsteller, Cohn & Wolfe, Landor, Sudler & Hennessey, The Banner Corporation, The Partners, VML, Wunderman

 

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Summary Y&R has driven growth with three major global gains. The win of LG at the beginning of the year developed into a 50-market assignment by year's end. Already the agency of record for Danone's dairy division, Y&R won the Danone water assignment, which includes most of the water brands except Evian and spans Europe, Asia and Latin America. Y&R also consolidated Bacardi rums after a review, winning brands including Flavours and Gold Rums.

The year also saw plenty of new business for Y&R North America, including Office Depot, DoubleTree hotels, Cellular South, Giant Eagle, Rubbermaid, Bonefish Grill and hotels.com. In Advertising Age's annual agency report, Y&R North America was placed in the number four spot, up from eleventh place two years ago.

In the EMEA region, it took a majority stake in Team/Y&R. It reinvigorated operations in China; in Latin America it has one of the best performing agencies in Brazil, a large creative presence in Argentina and a network of significant creative agencies across the region; in Australia, Y&R hired industry luminary Nigel Marsh as chief executive officer.

One of the most significant steps was a partnership with VML, one of the biggest digital agencies in the world. The partnership will run under the name VML/Y&R.

 

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