ZENITHOPTIMEDIA
ZENITHOPTIMEDIA AGENCY PROFILE
Owner Publicis Groupe
Headquarters
24 Percy Street, London, W1T 2BS, UK
t
Last updated 20/11/09
Number of staff 5,530
Number of countries 72
Number of offices 218
EMEA 120, North America 30, Latin America 14, Asia Pacific 54
Related companies: PMI (Finland), Megameios (Portugal), Starcom Mediavest Group, Fallon, Leo Burnett, Publicis, Saatchi & Saatchi
Billings: The Americas 43%, Asia Pacific 11%, EMEA 46%
Summary: Over the past 12 months ZenithOptimedia has continued its expansion into digital through the work of the Zed digital network and of Moxie, the full service marketing agency based out of Atlanta. The creation of Vivaki resulted in some key talent changes at the agency, including: the promotion of Sébastien Danet to chief executive of ZenithOptimedia France, Nicole Pruesse to CEO of ZenithOptimedia Germany and Fernando Rodriguez to CEO ZenithOptimedia Spain. In the emerging markets of China, India and Russia Zenith enjoyed strong new business growth. Developments in China included the opening of local branches in 23 Tier 2 and 3 cities.
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INTERNATIONAL CLIENTS
# of countries
| Armani Parfums | 20 |
| Aviva | 11 |
| Bahrain Economic Development Board | 10 |
| BBC Worldwide | 10 |
| British Airways | 58 |
| Campofrio | 7 |
| Disneyland Resorts Paris | 5 |
| Electrolux | 35+ |
| Georgia - Pacific | 4 |
| Geox | 18 |
| HTC | 15 |
| Lactalis | 25 |
| L’Oréal | 35+ |
| Lexus | 20+ |
| LVMH | 8 |
| Nespresso | 12 |
| Nestlé | 42 |
| Polo Ralph Lauren | 12 |
| Puma | 43 |
| Qantas | 15 |
| Richemont | 52 |
| Reckitt Benckiser | 20 |
| Sanofi - Aventis | 58 |
| Toyota | 16 |
| Transitions Optical | 14 |
| 20th Century Fox | 3 |
| Whirlpool | 35+ |
MAJOR WINS
| Aviva (Global) |
| BBC Worldwide (Global) |
| Campofrio (Europe) |
| Jenny Craig (US) |
| Geox (Global) |
| Lactalis (EMEA) |
| Reckitt Benckiser (Global) |
| Swarovski (Asia Pacific) |
CASE STUDIES
Look deeper into the creative mind of ZenithOptimedia with these related case studies from CMDglobal.
Cruze control
Chevrolet, China
O2 rewards customers
O2, UK
Mobile drives F1 fans to Puma
Puma, China
Social network crosses Atlantic for frequent fliers
British Airways, Multi-local
KEY PERSONNEL
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t: +44 20 7961 1000 |
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t: +44 20 7961 1000 |
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t: +44 20 7961 1000 |
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t: +1 212 859 5100 |
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t: +852 2236 9080 |
Steve King CEO, worldwide
Adrian Sayliss COO, worldwide
John Taylor Director of client service
Tim Jones CEO, US
Phil Talbot CEO, Asia Pacific
Click here for a listing of multi-local personnel and key international account handlers.
RELATED NEWS
Your search for keywords "zenithoptimedia" and Article Type = News since Sep 2009 has returned 5 results. Showing results 1 to 5:
NextNEWS
Marin Software launches new platform for Facebook Advertising optimisation
(23 August 2010)
Marin Software has launched a new optimisation platform for Facebook advertising which allows advertisers and agencies to integrate and manage Facebook Ads alongside paid search programs.
(more)NEWS
Gucci consolidates global media account into Zenith
(04 August 2010)
ZenithOptimedia has scooped the majority of the Gucci Group’s global media account, which is estimated to be worth $200m.
(more)NEWS
Telefonica taps Zenith for pan-Euro account
(04 August 2010)
The Spanish telecom giant Telefonica has appointed ZenithOptimedia to its consolidated $160m pan-European media account.
(more)NEWS
(29 July 2010)
Publicis has raised its financial forecast for 2010 after exceeding expectations with its figures for the first half of the year.
(more)NEWS
Global forecast continues to rise
(19 July 2010)
The ad spend recovery looks set to continue as ZenithOptimedia has increased its global growth forecast for 2010 from 2.2% to 3.5%.
(more)
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