ZENITHOPTIMEDIA
ZENITHOPTIMEDIA AGENCY PROFILE
Owner Publicis Groupe
Headquarters
24 Percy Street, London, W1T 2BS, UK
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Number of staff 4,770
Number of countries 70
Number of offices 195
EMEA 110, North America 24, Latin America 11, Asia Pacific 50
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Summary: Founded in 2001, ZenithOpitmedia offers a wide range of services from the development of communications strategy, through executional planning, negotiation and implementation. The agency is run on five key principles: investing instead of spending client’s money, focusing on outcomes instead of solely outputs, creating powerful connections with consumers, increasing the productivity of the marketing budget and measuring and improving returns on all activity. Through their principles they strive to produce imaginative solutions that make their clients’ brands stand out from the crowd.
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INTERNATIONAL CLIENTS
| Countries | |
| 3Com | 8 |
|
AlcatelLucent |
15 |
| Alstom Power | 10 |
| Atradius | 10 |
| Bahrain Economic Development Board | 40+ |
| British Airways | 78 |
| Children Worldwide Fashion | 11 |
| D Swarovski | 35 |
| Electrolux | 35+ |
| Fidelity Investments | 7 |
| Giorgio Armani Parfums | 20 |
| HP | 90 |
| HTC | 15 |
| Hyundai | 45 |
| Inmarsat | 40+ |
| Lexus | 20+ |
| L’Oréal | 45+ |
| LVMH (Apac) | 9 |
| Nespresso | 14 |
| Nestlé | 40 |
| Nexans | 10 |
| Polo Ralph Lauren | 10 |
| Puma | 41 |
| Qantas | 15 |
| Richemont | 52 |
| Sagem | 12 |
| Sanofi-Aventis | 58 |
| Thomson Multimedia | 25 |
| TNT | 6 |
| Toyota | 20+ |
| Transitions Optical | 16 |
| Whirlpool | 35+ |
| Yahoo! | 8 |
| Zurich Financial Services | 9 |
MAJOR WINS
| BGL Finance (UK) | |
| Constellation Europe (UK) | |
| Lagardére Active Media (France) | |
| L'Oréal (France) | |
| O2 (UK) | |
| P4- Play and Netia (Poland) | |
|
Rhapsody America (US) |
|
| Verizon Wireless (US) | |
| Warner Music Group (UK) | |
| Zesko (Netherlands) | |
CASE STUDIES
Look deeper into the creative mind of ZenithOptimedia with these related case studies from CMDglobal.
O2 rewards customers
O2, UK
Social network crosses Atlantic for frequent fliers
British Airways, Multi-local
Mobile drives F1 fans to Puma
Puma, China
Puma dials up the football
Puma, European
KEY PERSONNEL
King Sayliss Taylor
Steve King CEO, worldwide
t +44 20 7961 1000
e steve.king@zenithoptimedia.com
Adrian Sayliss COO, worldwide
t +44 20 7961 1000
e adrian.sayliss@zenithoptimedia.com
John Taylor Director of client service
t +44 20 7961 1000
e john.taylor@zenithoptimedia.com
Tim Jones CEO, US
t +1 212 859 5100
e tim.jones@zenithoptimedia-na.com
Phil Talbot CEO, Asia Pacific
t +852 2236 9080
e philip.talbot@zenithoptimediagroup.com.hk
Click here for a listing of multi-local personnel and key international account handlers.
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