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ZENITHOPTIMEDIA

ZENITHOPTIMEDIA AGENCY PROFILE

Owner Publicis Groupe

Headquarters

24 Percy Street, London, W1T 2BS, UK

t +44 20 7961 1000

w www.zenithoptimedia.com

 Last updated 20/11/09


 

Number of staff 5,530

Number of countries 72

Number of offices 218

EMEA 120, North America 30, Latin America 14, Asia Pacific 54

Related companies: PMI (Finland), Megameios (Portugal), Starcom Mediavest Group, Fallon, Leo Burnett, Publicis, Saatchi & Saatchi

Billings: The Americas 43%, Asia Pacific 11%, EMEA 46%

 


 

Summary: Over the past 12 months ZenithOptimedia has continued its expansion into digital through the work of the Zed digital network and of Moxie, the full service marketing agency based out of Atlanta. The creation of Vivaki resulted in some key talent changes at the agency, including: the promotion of Sébastien Danet to chief executive of ZenithOptimedia France, Nicole Pruesse to CEO of ZenithOptimedia Germany and Fernando Rodriguez to CEO ZenithOptimedia Spain. In the emerging markets of China, India and Russia Zenith enjoyed strong new business growth. Developments in China included the opening of local branches in 23 Tier 2 and 3 cities.

 

Click here to go back to Agency Network profiles

INTERNATIONAL CLIENTS

                                     # of countries  

Armani Parfums 20
Bahrain Economic Development Board 10
British Airways 58
Disneyland Resorts Paris 5
Electrolux 35+
Georgia - Pacific 4
HTC 15
L’Oréal            35+
Lexus 20+
LVMH 8
Nespresso 12
Nestlé  42
Polo Ralph Lauren 12
Puma 43
Qantas 15
Richemont 52
Sanofi - Aventis 58
Toyota 16
Transitions Optical 14
20th Century Fox 3
Whirlpool 35+

 


MAJOR WINS

Disneyland Resorts Paris (Europe)
Toyota Lexus (Spain)
Harrah's Entertainment (US)
Jenny Craig (US)
Mars (China)
Gucci Group (US)
118 118 (UK)
JP Morgan Chase - digital (US)
Videocon Group (India)

 


CASE STUDIES

Look deeper into the creative mind of ZenithOptimedia with these related case studies from CMDglobal.

Cruze control 

Chevrolet, China

O2 rewards customers 

O2, UK

Social network crosses Atlantic for frequent fliers  

British Airways, Multi-local

Mobile drives F1 fans to Puma 

Puma, China

 


KEY PERSONNEL

 

 Steve King CEO, worldwide

 t:  +44 20 7961 1000

 e:  steve.king@zenithoptimedia.com

 Adrian Sayliss COO, worldwide

 t: +44 20 7961 1000

 e: adrian.sayliss@zenithoptimedia.com

 John Taylor Director of client service

 t:  +44 20 7961 1000

 e:  john.taylor@zenithoptimedia.com

 Tim Jones CEO, US

 t:  +1 212 859 5100

 e:  tim.jones@zenithoptimedia-na.com

 Phil Talbot CEO, Asia Pacific

 t:  +852 2236 9080

 e: philip.talbot@zenithoptimediagroup.com.hk

 

Click here for a listing of multi-local personnel and key international account handlers.

RELATED NEWS

Your search for keywords "zenithoptimedia" and Article Type = News since Feb 2009 has returned 5 results. Showing results 1 to 5:

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NEWS

New Business Tracker

(29 January 2010)

Accounts won this month included Aviva, Carlsberg and GM.

(more)


NEWS

Aviva appoints Zenith to global biz

(26 January 2010)

Insurance giant Aviva has appointed ZenithOptimedia to its estimated $240m global media planning and buying business.

(more)


NEWS

Magna optimistic with ad spend forecast

(08 December 2009)

Magna, the insight arm of Mediabrands, is predicting global ad spend growth of 6% in 2010.

(more)


NEWS

GroupM, Zenith and Magna forecast ad growth

(08 December 2009)

GroupM, Zenith and Magna have all predicted an upturn for the ad industry with forecasts of growth for 2010.

(more)


NEWS

Ad growth on the up

(08 December 2009)

ZenithOptimedia is predicting a positive outlook for global ad growth in 2010 with an increase of 0.9%, up 0.4% on previous estimates.

(more)


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