ARNOLD WORLWIDE PROFILE

Owner Havas

Headquarters

101 Huntington Avenue,

Boston, MA 02199, US

t +1 617 587 8000

w www.arn.com
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Created 1946

Number of staff 745

Number of countries 1

Number of offices 3

Related companies: MPG, Arnold’s media buying and planning partner under the Havas umbrella, and Trinity One, Arnold’s sports marketing partner
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Summary: Arnold Worldwide describes itself as ‘99 percent people and 1 percent other advertising-related substances’. Besides believing in the power of the individual Arnold’s philosophy is based on telling the truth. Finding a brand’s unique ‘Brand Truth’ is at the foundation of all Arnold Worldwide campaigns. After understanding a brand’s truth they can show the consumer how that brand and its message is relevant to them and their life. For Arnold the days of having a creative idea that you hope gets noticed by the consumer are over due to the growing savvy of consumers.

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KEY PERSONNEL

Fran Kelly CEO and president, Arnold US
t +1 617 587 800
e fkelly@arn.com

Pete Favat CCO, Arnold Boston
t +1 617 587 8000
e pfavat@arn.com

John Staffen CCO, Arnold New York
t +1 212 463 1000
e jstaffen@arn.com

Woody Kay CCO, Arnold DC
t +1 703 288 7300
e wkay@arn.com

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