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CARAT

CARAT AGENCY PROFILE

Owner AegisCarat Logo

Headquarters

Parker Tower, 43-49 Parker Street, London, WC2B 5PS

t +44 20 7405 1050

w www.carat.com

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Created 1968

Number of staff 4,642

Number of countries 72

Number of offices 118

EMEA 66, North America 12, Asia Pacific 27, Latin America 13

Related companies Aegis Media, Isobar, Vizeum, Posterscope, MMA, Synovate, Velocity


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Summary: Since being founded in 1968 Carat is one of the last few remaining independent media agencies. The group’s philosophy is that ‘communication has the power to transform’. And in just over ten years they have doubled in size. The Carat approach is based on anticipating future trends and opportunities for their clients by investing in extensive research and blue sky thinking. While some may be weary of the changes developing in advertising with the consumer having more control than ever, they are inspired by them due to the fact that it demands more creative thinking than just producing the traditional television spot when it comes to getting brands noticed.

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INTERNATIONAL CLIENTS

  Countries
Adidas Reebok 56
Beiersdorf 17
BMW 19
DHL 25
Disney 22
EMI 15
Epson 22
EU Anti Tobacco 27
Ferrero 16
General Motors 33
Indesit 18
Johnson & Johnson 17
Lactalis 18
Lego 17
Luxottica 35
Mattel 49
Philips 51
Renault 21
SCA

36

Tourism Australia 14


KEY LOCAL CLIENTS

Coca-Cola (France, Germany)

COI (UK)

Fiat (France, Germany, Belgium, Denmark)

French Government, SFR (France)

German Federal Government Relations (Germany)

KSF (China)

Nintendo (France, Germany, Belgium, Australia)

Pfizer (US)

Procter & Gamble (US, Philippines)

Wind (Italy)

 


MAJOR WINS

                                                     ($)

Johnson & Johnson (EMEA) 430
Mattel (global excl. US) 400
Pernod Ricard (Europe,US) 200
Outback Steak Houses (US) 100
Telecom Portugal (Portugal) 80
IS Bank Group (Turkey) 45
Subway (Canada, Germany) 40
Discover Financial Services (US) 40
Birds Eye (UK) 30
Korean Air (Apac) 19
Renault (Nordics) 12
H&M (Eastern Europe)

12

Kellogg’s (Nordics) 10 


CASE STUDIES

Look deeper into the creative mind of Carat with these related case studies from CMDglobal.

Famous faces fight their shadow 

Adidas Techfit, Spain

Big screen support 

Adidas, UK

In the brotherhood 

Adidas, Philippines

Art promotes Mini 

Mini, Belgium

 


KEY PERSONNEL

Buhlmann Carat   Fay Carat   Ståhle Carat

Buhlmann      Fay          Ståhle

 

Jerry Buhlmann CEO, Aegis Media

t +44 20 7550 3280

e jerry.buhlmann@carat.com

 

Patrick Ståhle CEO, Carat, Apac

t +65 6396 5280

e patrick.stahle@carat.com

 

Sarah Fay CEO, Aegis Media, North America

t +1 617 449 4252

e sarah.fay@carat.com

 

David Indo President, global clients – Carat Global Management

t +44 20 440 7808

e david.indo@carat.com

 

Susannah Outfin President, global clients – Carat Global Management

t +44 20 7550 3225

e susannah.outfin@carat.com

 

Stephen White Global new business director

t +44 20 7550 3250

e stephen.white@carat.com

 

Click here for a listing of multi-local personnel and key international account handlers

RELATED NEWS

Your search for keywords "carat" and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:

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Philips sponsors new CNN programming

(26 November 2008)

Philips has signed up as launch sponsor for CNN International's first venture into regular health feature programming.

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Aegis Media appoints first chief client officer

(18 November 2008)

Martyn Rattle has been appointed as Aegis Media's first chief client officer.

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OMD wins €800m Renault-Nissan account

(03 November 2008)

OMD has won the €800m pan-European Renault-Nissan account following a final shoot-out against Carat.

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TA unveils Luhrmann campaign

(09 October 2008)

Tourism Australia has launched its new Baz Luhrmann ad, aiming to make Australia the 'must visit' destination for travellers around the world.

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MEC UK names Hatch as sole MD

(02 October 2008)

Mediaedge:cia has announced changes to its management team, confirming Steve Hatch, formerly joint managing director in the UK, as sole MD.

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