CARAT
CARAT AGENCY PROFILE
Owner Aegis
Headquarters
Parker Tower, 43-49 Parker Street, London, WC2B 5PS
t +44 20 7405 1050
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Created 1968
Number of staff 4,642
Number of countries 72
Number of offices 118
EMEA 66, North America 12, Asia Pacific 27, Latin America 13
Related companies Aegis Media, Isobar, Vizeum, Posterscope, MMA, Synovate, Velocity
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Summary: Since being founded in 1968 Carat is one of the last few remaining independent media agencies. The group’s philosophy is that ‘communication has the power to transform’. And in just over ten years they have doubled in size. The Carat approach is based on anticipating future trends and opportunities for their clients by investing in extensive research and blue sky thinking. While some may be weary of the changes developing in advertising with the consumer having more control than ever, they are inspired by them due to the fact that it demands more creative thinking than just producing the traditional television spot when it comes to getting brands noticed.
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INTERNATIONAL CLIENTS
| Countries | |
| Adidas Reebok | 56 |
| Beiersdorf | 17 |
| BMW | 19 |
| DHL | 25 |
| Disney | 22 |
| EMI | 15 |
| Epson | 22 |
| EU Anti Tobacco | 27 |
| Ferrero | 16 |
| General Motors | 33 |
| Indesit | 18 |
| Johnson & Johnson | 17 |
| Lactalis | 18 |
| Lego | 17 |
| Luxottica | 35 |
| Mattel | 49 |
| Philips | 51 |
| Renault | 21 |
| SCA |
36 |
| Tourism Australia | 14 |
KEY LOCAL CLIENTS
Coca-Cola (France, Germany)
COI (UK)
Fiat (France, Germany, Belgium, Denmark)
French Government, SFR (France)
German Federal Government Relations (Germany)
KSF (China)
Nintendo (France, Germany, Belgium, Australia)
Pfizer (US)
Procter & Gamble (US, Philippines)
Wind (Italy)
MAJOR WINS
($)
| Johnson & Johnson (EMEA) | 430 |
| Mattel (global excl. US) | 400 |
| Pernod Ricard (Europe,US) | 200 |
| Outback Steak Houses (US) | 100 |
| Telecom Portugal (Portugal) | 80 |
| IS Bank Group (Turkey) | 45 |
| Subway (Canada, Germany) | 40 |
| Discover Financial Services (US) | 40 |
| Birds Eye (UK) | 30 |
| Korean Air (Apac) | 19 |
| Renault (Nordics) | 12 |
| H&M (Eastern Europe) |
12 |
| Kellogg’s (Nordics) | 10 |
CASE STUDIES
Look deeper into the creative mind of Carat with these related case studies from CMDglobal.
Your Reebok
Reebok, Global
Sealing the New Year with a kiss
Nivea, USA
Famous faces fight their shadow
Adidas Techfit, Spain
Digital answer guru
Scandinavia Online, Norway
KEY PERSONNEL
Buhlmann Fay Ståhle
Jerry Buhlmann CEO, Aegis Media
t
e jerry.buhlmann@carat.com
Patrick Ståhle CEO, Carat, Apac
t
e patrick.stahle@carat.com
Sarah Fay CEO, Aegis Media, North America
t
e sarah.fay@carat.com
David Indo President, global clients – Carat Global Management
t +44 20 440 7808
e david.indo@carat.com
Susannah Outfin President, global clients – Carat Global Management
t
e susannah.outfin@carat.com
Stephen White Global new business director
t
e stephen.white@carat.com
Click here for a listing of multi-local personnel and key international account handlers
RELATED NEWS
Your search for keywords "carat" and Article Type = News since Jul 2008 has returned 5 results. Showing results 1 to 5:
NextNEWS
Wong named CEO of Havas Media China
(23 June 2009)
Thomas Wong has been named chief executive of Havas Media Greater China.
(more)NEWS
Nokia appoints Carat to global biz
(17 June 2009)
Nokia has appointed Carat to its $400m global media business.
(more)NEWS
(10 June 2009)
Nick Drake is leaving his post as global head of rugby and cricket at adidas to join TBWA/ CHIAT/DAY in Los Angeles.
(more)NEWS
NEWS
Gucci appoints Zenith in the US
(20 May 2009)
Gucci Group has appointed ZenithOptimedia to handle its $45m media business in the US.
(more)
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