CARAT
CARAT AGENCY PROFILE
Owner Aegis
Headquarters
Parker Tower, 43-49 Parker Street, London, WC2B 5PS
t +44 20 7405 1050
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Created 1968
Number of staff 4,642
Number of countries 72
Number of offices 118
EMEA 66, North America 12, Asia Pacific 27, Latin America 13
Related companies Aegis Media, Isobar, Vizeum, Posterscope, MMA, Synovate, Velocity
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Summary: Since being founded in 1968 Carat is one of the last few remaining independent media agencies. The group’s philosophy is that ‘communication has the power to transform’. And in just over ten years they have doubled in size. The Carat approach is based on anticipating future trends and opportunities for their clients by investing in extensive research and blue sky thinking. While some may be weary of the changes developing in advertising with the consumer having more control than ever, they are inspired by them due to the fact that it demands more creative thinking than just producing the traditional television spot when it comes to getting brands noticed.
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INTERNATIONAL CLIENTS
| Countries | |
| Adidas Reebok | 56 |
| Beiersdorf | 17 |
| BMW | 19 |
| DHL | 25 |
| Disney | 22 |
| EMI | 15 |
| Epson | 22 |
| EU Anti Tobacco | 27 |
| Ferrero | 16 |
| General Motors | 33 |
| Indesit | 18 |
| Johnson & Johnson | 17 |
| Lactalis | 18 |
| Lego | 17 |
| Luxottica | 35 |
| Mattel | 49 |
| Philips | 51 |
| Renault | 21 |
| SCA |
36 |
| Tourism Australia | 14 |
KEY LOCAL CLIENTS
Coca-Cola (France, Germany)
COI (UK)
Fiat (France, Germany, Belgium, Denmark)
French Government, SFR (France)
German Federal Government Relations (Germany)
KSF (China)
Nintendo (France, Germany, Belgium, Australia)
Pfizer (US)
Procter & Gamble (US, Philippines)
Wind (Italy)
MAJOR WINS
($)
| Johnson & Johnson (EMEA) | 430 |
| Mattel (global excl. US) | 400 |
| Pernod Ricard (Europe,US) | 200 |
| Outback Steak Houses (US) | 100 |
| Telecom Portugal (Portugal) | 80 |
| IS Bank Group (Turkey) | 45 |
| Subway (Canada, Germany) | 40 |
| Discover Financial Services (US) | 40 |
| Birds Eye (UK) | 30 |
| Korean Air (Apac) | 19 |
| Renault (Nordics) | 12 |
| H&M (Eastern Europe) |
12 |
| Kellogg’s (Nordics) | 10 |
CASE STUDIES
Look deeper into the creative mind of Carat with these related case studies from CMDglobal.
Famous faces fight their shadow
Adidas Techfit, Spain
Big screen support
Adidas, UK
In the brotherhood
Adidas, Philippines
Art promotes Mini
Mini, Belgium
KEY PERSONNEL
Buhlmann Fay Ståhle
Jerry Buhlmann CEO, Aegis Media
t
e jerry.buhlmann@carat.com
Patrick Ståhle CEO, Carat, Apac
t
e patrick.stahle@carat.com
Sarah Fay CEO, Aegis Media, North America
t
e sarah.fay@carat.com
David Indo President, global clients – Carat Global Management
t +44 20 440 7808
e david.indo@carat.com
Susannah Outfin President, global clients – Carat Global Management
t
e susannah.outfin@carat.com
Stephen White Global new business director
t
e stephen.white@carat.com
Click here for a listing of multi-local personnel and key international account handlers
RELATED NEWS
Your search for keywords "carat" and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:
NextNEWS
Philips sponsors new CNN programming
(26 November 2008)
Philips has signed up as launch sponsor for CNN International's first venture into regular health feature programming.
(more)NEWS
Aegis Media appoints first chief client officer
(18 November 2008)
Martyn Rattle has been appointed as Aegis Media's first chief client officer.
(more)NEWS
OMD wins €800m Renault-Nissan account
(03 November 2008)
OMD has won the €800m pan-European Renault-Nissan account following a final shoot-out against Carat.
(more)NEWS
(09 October 2008)
Tourism Australia has launched its new Baz Luhrmann ad, aiming to make Australia the 'must visit' destination for travellers around the world.
(more)NEWS
(02 October 2008)
Mediaedge:cia has announced changes to its management team, confirming Steve Hatch, formerly joint managing director in the UK, as sole MD.
(more)
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