HAVAS MEDIA
HAVAS AGENCY PROFILE
Owner Havas
Headquarters
Doctor Fleming 17, 08017 Barcelona, Spain
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Number of staff 4,450
Number of countries 109
Number of offices 233
EMEA 130, Asia Pacific 36, Latin America 47, North America 20
Related companies: MPG, Arena, Havas Digital, Havas Sports & Entertainment
Billings:
The Americas 38%, Asia Pacific 5%, EMEA 57%
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Summary: In 2008, MPG opened new offices in Finland and Venezuela, and increased its strength in Malaysia by merging with the leading local agency to create Trapper/MPG. MPG USA launched a new business unit called Chrysalis concentrating on the place-based out-of-home segment. The company’s main media interactive network, Media Contacts, opened offices in the Baltics, Malaysia, Thailand and Philippines. Mobext, its mobile marketing agency opened operations in US, UK, Brazil, Argentina, Mexico, and Portugal. Yahoo! and Havas Digital entered into a multiyear, global advertising partnership. Also in the past 12 months, Havas Sports, Havas Entertainment and B6 merged to form Havas Sports & Entertainment.
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INTERNATIONAL CLIENTS
# of countries
| Accor Group | 14 +Pan* |
| Air France/KLM | 57 +Pan |
| Areva | 7 +Pan |
| Barclays | 4 |
| Banco Santander | 8 |
| BBVA | 7 +Pan |
| Bimbo | 5 |
| BNP Paribas | 7 +Pan |
| Blizzard | 6 |
| BMI | 5 |
| BPI | 20 +Pan |
| C&C | 5 |
| Cap Gemini | 10 |
| Carrefour | 4 |
| Credit Suisse | 12 |
| Coty | 6 |
| Danone | 11 |
| DBS | 3 |
| Etrade | 10 |
| Exxon Mobile | 7 +Pan |
| Expedia | 7 |
| Festina | 8 |
| Fortepharma | 5 |
| France Telecom | 4 +Pan |
| Geox | 14 |
| Good Year Dunlop | 10 |
| Hasbro | 11 +Pan |
| Hermes | 10 |
| Hugo Boss | 37 |
| Lacoste | 22 +Pan |
| LAN | 4 +Pan |
| LVMH | 17 +Pan |
| Masterfoods | 13 +Pan |
| Tourisme Maroc | 7 |
| Mulliez Group | 5 |
| NYSE | 8 |
| Planeta | 8 |
| PSA | 12 +Pan |
| Puig | 15 |
| Reckitt Benckiser | 26 |
| Renault | 4 +Pan |
| Repsol:YPF | 5 |
| Sephora | 5 |
| Sol Melia | 14 |
| Sopexa | 9 |
| Swarovski | 8 |
| Telmex/America móvil | 8 |
| Turespaña | 28 +Pan |
| Turkish Tourism | 5 |
| Veolia | 4 +Pan |
* Pan regional coordination
KEY LOCAL CLIENTS
Argentina - Coca-Cola, Renault, CTI, Peugeot, Masterfoods, Cepas, Bonafide, BBVA Banco Francés, Banco Santander Río, America Movil
China - Volvo (Ford), Mulliez Group, Lacoste, Epson, Coty, Air France, Amway, Swarowski, Evian, Hyatt
France - Peugeot, Reckitt Benckiser, Mulliez Group, Française de Jeux, Danone, Carrefour, Canal+, BNP Paribas, Axa EDF, SNCF, Sesma
Germany - Thalia, Puig, Douglas, DEVK, Accor, AirFrance, Turkey Tourism, Vileda, BBBank, Lotto Hessen
India - Voltas Ltd., Radico Khaitan, Hindustan Motors (Mitsubishi), Export Credit Guarantee, Bank of Baroda, Shyam Telecom. Reckitt Benckiser
Italy - Yamaha, ING Direct, Geox, Generali, Festina-Lotus, Bwin, BPI, Carglass, ABN Amro, Goodyear Dunlop,
Mexico - Reckitt Benckiser, Modelo Group, Telmex, Danone, Bimbo, BBVA, Walmart
Portugal - Novis Telecom, Reckitt Benckiser, Peugeot, El Corte Ingles, Danone, Citroen, Carrefour, Banco Totta & Açores, Worten, Caixa Genreal de Depositos
Spain - Damm, El Pais, El Corte Ingles, Freixenet, La Caixa, Nike, Repsol YPF, Santander, Telefonica, PSA, Eroski
UK - Thomson Multimedia, Exxon Mobil, EDF, C&C Group, BMI, BBC, Credit Suisse, Magners Cider
US - Exxon Mobil, Reckitt Benckiser, Autozone, Fidelity Investments, McDonald’s, Schering Plough, Sears, Dannon, Boehringer Ingelheim
MAJOR WINS
| Nationwide (UK) | €25m |
| Schweppes (Spain) | €16m |
| Hugo Boss (Global) | €35m |
| DBS (APAC) | €10m |
| BDF Beiersdorf (Spain) | €26m |
| Telefonica (Spain) | €200m |
| Tourespaña (Global) | €40m |
| Hermés (Europe) | €20m |
| CBS Films (US) | €85m |
| Française de Jeux (France) | €48m |
| Boehringer Ingelheim (US/Mexico) | €75m |
| Adams Respiratory / Reckitt Benckiser (US) | €80m |
CASE STUDIES
Look deeper into the creative mind of Havas Media with these related case studies from CMDglobal.
Danish goes in-store
Danish Bacon, UK
Goodyear demystifies tyre buying
Goodyear, USA
Telcel dials up some indie bands
Telcel, Mexico
Catch me if you can
Atrapalo, Spain
KEY PERSONNEL
Alfonso Rodés
Chief executive, Havas Media
t: +34 93 306 8900
e: alfonso.rodes@havasmedia.com
Maria Luisa Francoli
Chief executive, MPG
t: +1 646 587 5000
e: marialuisa.francoli@mpg.com
Joaquín Bohorquez
Chief executive, Arena
t: +34 91 319 7869
e: joaquin.bohorquez@arena-mc.com
Gabriel Saenz de Buruaga
Co-chief executive, Havas Digital
t: +34 91 456 9000
e: gabriel.buruaga@havasdigital.com
Anthony Rhind
Co-chief executive, Havas Digital
t: +44 (0)20 7393 2424
e: anthony.rhind@havasdigital.com
Lucien Boyer
Chief executive, Havas Sports & Entertainment
t: +33 1 58 47 80 00
e: lucien.boyer@havassports.com
José María Frigola
Chief executive, Havas Media Spain and Portugal
t:+34 91 456 9000
e: jose.frigola@havasmedia.com
Ramiro Castillo
Chief executive, Havas Media Argentina & South Latin America
t: +54 11 5777 7400
e: ramiro.castillo@havasmedia.com
Eric Mergenthaler
Chief executive, Havas Media Mexico & North Latin America
t: +52 55 9177 6000
e: eric.mergenthaler@havasmedia.com
Esteban Calvo
Chief executive, Havas Media Chile & Andean Region
t: +56 2 714 8000
e: esteban.calvo@havasmedia.com
Jorge Percovich
Chief executive, Havas Media Colombia, Ecuador & Panama
t:+57 13173010
e: jorge.percovich@havasmedia.com
Vishnu Mohan
Chief executive, Havas Media Asia Pacific
t: +44 (0)20 7393 2535
e: vishnu.mohan@havasmedia.com
Ampelio Plaza
Chief executive, Havas Media Northern, Eastern, Central Europe & MEA
t: + 34 91 456 9000
e: ampelio.plaza@havasmedia.com
Click here for a listing of multi-local personnel and key international account handlers
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