
Owner Interpublic Group
Headquarters
1 Dag Hammarskjold Plaza, New York, NY 10017, US
t +1 212 605 7000
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Number of staff 2,500
Number of countries 59
Number of offices 88
EMEA 43, North America 15, Latin America 13, Asia Pacific 17
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Summary: Formed in 1975, Initiative has grown to a worldwide network of 75 offices in 58 countries. Initiative prides itself on being open, inclusive, proactive, challenging and having a unpretentious culture. Their communication pathway ‘i-connect’ is designed to make an effective connection between brands and their key audience. The four pillars of ‘I-connect’ are to investigate a clients business and goals, create a intergrated commubication and media plans, activate the plan and evaulate how well communication is delievered. Their clients incude Air Canada, Tesco and Johnson & Johnson.
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Countries
| Austrian Airlines | 55 |
| Bang & Olufsen | 12 |
| Burger King | 8 |
| Cadbury Schweppes | 12 |
| Computer Associates | 21 |
| Continental Tyres | 17 |
| Dexia | 18 |
| Famosa | 9 |
| Four Seasons | 17 |
| Fujitsu Siemens | 11 |
| Iberia Airlines | 39 |
| Johnson & Johnson | 17 |
| Kimberly- Clark | 11 |
| Patek Philippe | 26 |
| Rabobank | 13 |
| Samsonite | 23 |
|
SC Johnson |
32 |
| Storck | 14 |
| Tchibo | 18 |
| Unilever |
25 |
Groupe Crédit Mutuel (France)
E-Plus (Germany)
Gruppo Editoriale, L’Espresso (Italy)
Iberia Airlines (Spain)
Tesco (UK)
($)
| Hyundai/ Kia (US) | 800 |
| Bayer (US Planning) | 300 |
| Cadbury Schweppes (US) | 150 |
| Mars (Nordics) | 41 |
| Hyundai (Australia) | 40 |
| Johnston & Johnston (Eastern Europe) | 37 |
| Versatel (Germany) | 33 |
| Budapest Bank (Hungary) | 29 |
| M Video ( Russia) | 23 |
| Kaiser Tengelmann (Germany) |
22 |
| Americana Group (UAE) | 18 |
| Match.com (UK) | 16 |
| Millennium Bank (Greece) | 12 |
| Gossard (UK) | 10 |
Look deeper into the creative mind of Initiative with these related case studies from CMDglobal.
Burger King, USA
Burger King, Canada
Pacifico, Colombia
Huggies, Colombia
Beaven
Richard Beaven CEO, worldwide
t
Jean-Christophe Petit President, Latin America
t
Tim Spengler President, US
t
Janet Fitzpatrick Worldwide director, communication planning
t
Sue Moseley Worldwide director, research and futures
t
Alan Cohen Worldwide director, innovation
t
Bant Breen Worldwide director, digital solutions
t
Multi-local personnel
Central and Eastern Europe
Bela Nemeth Regional director
t
e bela.nemeth@hu.initiative.com
France
Stephane Bodier
t
e stephane.bodier@fr.initiative.com
Germany
Marianne Doelz Managing director
t
e marianne.doelz@de.initiative.com
Italy
Luca Montani CEO
t
e luca.montani@it.initiative.com
Nordics
Urban Hilding CEO, Sweden
t
e urban.hilding@ium.se
Spain
Pedro Merino Managing director
t
e pedro.merino@es.initiative.com
UK
Gary Birtles CEO
t
e gary.birtles@uk.initiative.com
Click here for a listing of multi-local personnel and key international account handlers
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