STARCOM MEDIA VEST GROUP
STARCOM MEDIA PROFILE
Owner Publicis Groupe
Headquarters
35 West Wacker Drive, Chicago,
IL 60601, US
t +1 312 220 3535
Number of staff 6,000
Number of countries 68
Number of offices 111
EMEA 56, North America 2, Asia Pacific 29, Latin America 24
Related companies: Vivaki, (SMG X (US only), Leo Burnett, Arc, BBH, Publicis, Saatchi & Saatchi, Fallon, Digitas, Starcom, MediaVest, Spark Communications, SMG Performance Marketing, SMG Pixel, SMG Multicultural
Combined billings: The Americas 61%, Asia Pacific 10%, EMEA 29%
Summary: In the fall of 2008, SMG, under Laura Desmond’s leadership, has radically changed the network’s management structure, creating: Global Management Group – consisting of a dozen executive leaders at SMG from across the network; SMG Tiger Team – a group focused on advancing the agency and the SMG EXPO team which is responsible for disseminating global best practices and own able approaches in high-growth markets including Russia, Poland, Brazil and China.
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INTERNATIONAL CLIENTS
# of countries
| Aer Lingus | 17 |
| Avon | 22 |
| Bristol-Myers Squibb | 16 |
| Cadbury | 12 |
| Coca-Cola | 19 |
| Continential Airlines | 9 |
| Diageo | 10 |
| Emirates Airlines | Global |
| Flybe.com | 5 |
| Fiat | 19 |
| GE Money | 5 |
| General Motors | 10 |
| Gore-Tex | 5 |
| GlaxoSmithKline | 13 |
| Heinz | 11 |
| Heineken | 4 |
| Honda | 8 |
| Hyundai | 4 |
| AB InBev | 5 |
| Kellogg's | 19 |
| Kraft | 32 |
| Levi's | 14 |
| Masterfoods | 8 |
| Natuzzi | 11 |
| Nintendo | 5 |
| Oracle | Global |
| Phillip Morris | 12 |
| Procter & Gamble | 50 |
| Richemont | 12 |
| RIM Blackberry | Global |
| RSA | 27 |
| Samsung | Global |
| Sun Microsystems | Global |
| Tele2 | 8 |
| UBS | Global |
| United Biscuits | 4 |
| Western Union | 24 |
KEY LOCAL CLIENTS
Australia - Metcash, South Australian Government, Subaru, Suncorp
China - China Telecom, Li Ning
Greece - OTE
India - Aircel
Ireland - Musgrave Retail Partners
Italy - Binda, Parmalat, Montenegro
Malaysia - Digi Telecommunications
Mexico - Cervecería Cuauhtémoc Moct., Telefónica
Philippines - San Miguel Corporation, United Laboratories Inc
Poland - PZU Group
Russia - Efes, Multon, Beeline
Spain - Arbora & Ausonia, Gallina Blanca, Linea directa Aseguradora, RENFE
Turkey - ULKER
UAE - Saudi Telecom Company, Kuwait Telecom Company
UK - British Telecom, COI, EMI, Harveys, Pizza Hut, Premier Foods, Scottish & Newcastle, Associated Newspapers
US - AAA, Abbott Laboratories, Capital One, Comcast, Delta Faucet, E*Trade, Hanesbrands, Mattel, Morgan Stanley, Purina, Ralcorp, Schering Plough, Sunny D, Suzuki, TD Ameritrade, TGI Fridays, Travelers, US Cellular, Walgreens, Wal - Mart, Walt Disney, Wendy's
MAJOR WINS
| Blackberry /RIM (Global) | - |
| RSA (Global) | €100m |
| BMS (US) | €300m |
| Wrigley (Argentina, Russia, US) | €300m |
| Abbot (US, India) | €170m |
| Mars (Russa) | €34m |
| PTC (T-Mobile) (Poland) | €90m |
| Comcast (US) | €350m |
| GE Money (CEE) | €25m |
| Diageo (Various - APAC) | €20m |
| Bank of India (India) | - |
| Abbot Healthcare (India) | - |
| Amoco (China) | €10m |
| GD Development Bank (China) | €5m |
| HBO (Latin America) | - |
CASE STUDIES
Look deeper into the creative mind of Starcom Media Vest Group with these related case studies from CMDglobal.
Tribute to fashion
Coca Cola Light, Italy
Window break
Emirates, UAE
Rural movie project
Western Union, China
Personal ad has the personal touch
Asan, Norway
KEY PERSONNEL
Laura Desmond, Chief executive
t: +1 312 220 3550
Iain Jacob, Chief executive, EMEA
t: +44 20 7190 6699
Andrew Swinand
President, global operations
t: +1 312 220 5622
Sean Finnegan, President, chief digital officer
t: +1 312 220 3535
Marston Allen, Executive vice president,managing director, business development and marketing
t: +1 212 468 3857
Bernard Bedon, Executive vice president, global director, talent and innovation
t: +1 646 557 7023
Matt Blackborn, global client services director
t: +44(0) 20 7190 8001
e: matt.blackborn@smvgroup.co.uk
Daniel Mattei, Chief financial officer
t: +1 212 468 2922
e: daniel.mattei@mediavestww.com
Sasa Savic, Executive vice president, global managing director
t: +1 212 468 3159
Kate Sirkin, Executive vice president, global research director
t: +1 312 220 3636
Martha Marin, Chief executive, Latin America
t: +57 628 5959
e: martha.marin@col-starcom.com
Ravi Kiran, Chief executive, South East and South Asia
t: +65 6435 7171
e: ravi.kiran@asia.smvgroup.com
Paul Maher, Chief executive, China, Japan, Taiwan and Korea
t: +852 25 39 16 08
e: paul.maher@asia.smvgroup.com
Laura Krajecki, Chief consumer officer/Director of human experience center
t: +44(0) 207 190 8598
e: laura.krajecki@smvgroup.co.uk
Bill Tucker, Chief executive, MediaVest USA
t: +1 212 468 3530
e: bill.tucker@mediavestww.com
Lisa Donohue, Chief executive, Starcom USA
t: +1 312 220 3781
e: lisa.donohue@starcomworldwide.com
Jill Kelly, Senior vice-president, Global communications director
t: +1 212 468 3828
Click here for a listing of multi-local personnel and key international account handlers
RELATED NEWS
Your search for keywords "starcom" and Article Type = News since Feb 2009 has returned 5 results. Showing results 1 to 5:
NextNEWS
(04 February 2010)
The UK's largest advertiser, the Central Office of Information (COI), has picked GroupM to handle its centralised media buying account.
(more)NEWS
Desmond to head Cannes Media jury
(03 December 2009)
Laura Desmond, Starcom Mediavest Group's chief executive, has been named Media jury president for next year's Cannes Lions International Advertising Festival.
(more)NEWS
Procter & Gamble Russia’s largest advertiser
(02 November 2009)
Procter & Gamble (Starcom) was the biggest advertiser in Russia during 2008 with spend on advertising reaching $301m, according to new research by the Russian business daily Vedomosti and AdIndex.ru.
(more)NEWS
(20 October 2009)
The UK's largest advertiser, the Central Office of Information (COI), has shortlisted three agencies for its newly created centralised media buying framework.
(more)NEWS
MediaCom named Agency of the Year at M&M Awards
(11 September 2009)
Unilever's chief marketing officer Simon Clift and Boon Lai, head of brand strategy and marcom at Philips walked away as joint winners of the 'Marketer of the Year' award, while MediaCom scooped 'Media Agency of Year', at last night's 20th annual M&M Awards.
(more)
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