UNIVERSAL MCCANN
UNIVERSAL MCCANN PROFILE
Owner Interpublic Group
Headquarters
622 3rd Avenue, New York, NY 10017, US
t +1 646 865 5000
European headquarters
42 St John’s Square, London, EC1M 4EA, UK
t+44 20 7833 5858
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Created 1999
Number of staff 3,000+
Number of countries 130+
Number of offices 143
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Summary: Universal McCann is an independent, full service media communications agency that delivers ‘Next Thing Now’ solutions. The ‘Next Thing Now’ philosophy is what drives the agency, they are committed to the idea that the next thing is now. Universal McCann is built around a culture of curiosity. They are always asking questions and looking for robust answers to them. Over approximately two years they spent $28 million in global media research in order to better understand consumers and how their clients can effectively reach them. As one of the largest and most experienced media practice their client list includes Johnson & Johnson, Sony and Microsoft.
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INTERNATIONAL CLIENTS
| Countries | |
| American Airlines | 6 |
| Bacardi | 17 |
| Brown Forman | 20 |
| Cathay | 13 |
| Coca-Cola | 42 |
| Exxon | 25 |
| Goodyear | 4 |
| Inbev | 12 |
| Johnson & Johnson | 16 |
| L’Oréal | 16 |
| Mastercard | 43 |
| Microsoft | 35 |
| SC Johnson | 16 |
| UPS | 22 |
| Nortel | 4 |
KEY LOCAL CLIENTS
More Than, Nickelodeon (UK)
Springer MediaMarkt, Axel (Germany)
Expert, Holland Casino, Center Parcs, Akzo, Haribo, Dr Oetker (Netherlands)
ITF, Pomellato, Beretta (Italy)
H&M (UK, Sweden)
Pioneer (France, Germany, Portugal, Spain)
Polaris World (Spain, UK)
Tempur (Netherlands, Belgium)
Goodyear (CCE, Turkey)
MediaMarkt (Germany, Poland)
L’Oréal (Czech Republic, Hungary, Slovakia, Serbia)
Boehringer Ingleheim (Netherlands, Czech, Poland)
Bayer (Czech Republic, Hungary)
LLP Reserved (Poland, Czech, Romania)
Dr Theiss (Germany, Hungary)
Heineken ( Slovakia, Romania)
MAJOR WINS
| Turk Telecom (Turkey) |
| Endesa (Spain) |
| Dekabank (Germany) |
| Mitsubishi (Italy) |
| Polaris World (UK) |
|
Maxeda (Netherlands) |
| Coca-Cola (Denmark) |
| Statoil (EMEA) |
| Johnson & Johnson (global) |
CASE STUDIES
Look deeper into the creative mind of Universal McCann with these related case studies from CMDglobal.
Advertising on e-paper
Lancome, Japan
Global diabetes handprint
OneTouch, USA
A 24-hour music experience
Intel Centrino, UK
Free yourself with a song
Coca Cola, Malaysia
KEY PERSONNEL
Duff Parker Freemantle
Nick Brien Worldwide president and CEO
t
e nick.brien@universalmccann.com
Graham Duff President, EMEA
t
e graham.duff@universalmccann.com
Sue Byrne Head of international client service
t
e sue.byrne@universalmccann.com
Charlotte Freemantle Head of communications planning
t
e charlotte.freemantle@universalmccann.com
Glen Parker Research director, EMEA
t
e glen.parker@universalmccann.com
Theresa Houlihan Head of business development/communications, EMEA
t
Rick Corteville Head of digital media, EMEA
t
Click here for a listing of multi-local personnel and key international account handlers
RELATED NEWS
Your search for keywords "universal mccann" and Article Type = News since Jul 2008 has returned 5 results. Showing results 1 to 5:
NextNEWS
Japan takes home Cannes Media wins
(25 June 2009)
JWT Japan, Tokyo won the Cannes Lions' Media Grand Prix for Nestlé's 'Kit Kat Mail'.
(more)NEWS
Mark Cranmer to chair M&M Awards Jury
(18 June 2009)
New Isobar chief executive Mark Cranmer is set to chair the final jury for the new-look M&M Awards.
(more)NEWS
Nokia appoints Carat to global biz
(17 June 2009)
Nokia has appointed Carat to its $400m global media business.
(more)NEWS
First M&M Awards judges unveiled
(11 June 2009)
Vanessa Healey, marketing director, InterContinental Hotels Group and Sally Shire, Aviva's group brand development director, are the first advertisers to join agency representatives on the final judging panel for the M&M Awards.
(more)NEWS
Mediabrands aims for first-mover advantage
(23 April 2009)
Mediabrands has unveiled “Greenhaus", a unit designed to accelerate the development of emerging companies through an array of marketing expertise, media resources and services.
(more)
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