VIZEUM
VIZEUM AGENCY PROFILE
Owner Aegis Group
Headquarters
8th floor, 125 Shaftesbury Avenue,
London, WC2H 8AD, UK
t +44 20 7550 3471
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Created 2003
Number of staff 2,082
Number of countries 42
Number of offices 53 (Vizeum 41, partnerships 12) EMEA 40, North America 5, Latin America 1, Asia Pacific 7
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Summary: Founded in 2003, Vizeum is an independent media network that aims to understand motivation. Their ‘motivation to media’ approach tries to understand the motivation of people to live their lives the way that they do and to discover why people buy different brands. The agency conducted the world’s largest motivational study of categories, brands and the media with 80,000 interviews in 20 countries, which gave them a unique understanding of the consumer and their motivations. Vizeum believe that through flexibility, quality, environment and targeting they offer clients the ‘best value.’
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INTERNATIONAL CLIENTS
| Countries | |
| 20th Century Fox | 18 |
| Asics | 4 |
| C&A | 5 |
| Columbia Sportswear | 4 |
| Eckes Granini | 4 |
| Ferrero | 16 |
| Heinz | 4 |
| Hemtex | 4 |
| Hermes | 10 |
| Total | 25 |
| JTI | 10 |
| Lavazza | 3 |
|
Lelli Kelly SpA |
7 |
| Osram | 5 |
| Panasonic | 26 |
| Pernod Ricard | 9 |
| Santa Maria | 4 |
| Valeo | 4 |
| Yves Rocher | 5 |
| Zott | 5 |
KEY LOCAL CLIENTS
Goodyear, Safeway (Canada)
Yili (China)
Groupama (France)
Brauerei (Germany)
Enel, Peroni (Italy)
PSA (Italy, Sweden)
Nippon Paint (Malaysia)
Bongrain GmbH, Euronics, Warsteiner, Heineken, Tele2 (Russia)
Saab (Spain)
AOL, Coca-Cola, Eurostar, HBOS (UK)
MAJOR WINS
| ($m) | |
| Pernod Ricard (global) | 200 |
| Total (global) | 100 |
| Coca-Cola (UK) | 60 |
| Aams (Italy) | 27 |
| Storck (France) | 22 |
| Consiglio dei Ministre (Italy) | 20 |
| Groupama-amarguiz.com (France) | 20 |
| Eau Ecarlate (France) | 15 |
| Suzuki (Canada) | 15 |
| DZ-Bank (Germany) | 7 |
| Panasonic (Russia) | 5 |
CASE STUDIES
Look deeper into the creative mind of Vizeum with these related case studies from CMDglobal.
Targeting teens on their mobiles
Fanta, UK
Heinz steams in London
Taste of Home Soup, UK
Coke gets arty
Coca Cola, UK
A bit of a blur
Pearle, Netherlands
KEY PERSONNEL
Rattle Sadie Kabus
Martyn Rattle President, Vizeum Global Management
t +44 20 7550 3471
e martyn.rattle@vizeum.com
Simon Sadie Worldwide business director, Vizeum Global Management
t +44 20 7550 3474
e simon.sadie@vizeum.com
Robert Kabus Worldwide head of strategy, Vizeum Global Management
t +1 415 541 2921
e robert.kabus@vizeum.com
Click here for a listing of multi-local personnel and key international account handlers.
RELATED NEWS
Your search for keywords "vizeum" and Article Type = News since Jul 2008 has returned 5 results. Showing results 1 to 5:
NextNEWS
NEWS
Sony Computer Entertainment Europe appoints OMD
(05 May 2009)
Sony Computer Entertainment Europe has chosen OMD to manage its media planning and buying account in Europe and other PAL territories including Australia and New Zealand.
(more)NEWS
Luhrmann promotes Australia on Yahoo!
(30 April 2009)
Baz Luhrmann takes to Yahoo! Answers to promote the release of Twentieth Century Fox's Australia on Blu-ray and DVD.
(more)NEWS
(05 February 2009)
Aegis Media has completed a restructure its global client service teams, which has resulted in “a handful" of redundancies.
(more)NEWS
Aegis Media appoints first chief client officer
(18 November 2008)
Martyn Rattle has been appointed as Aegis Media's first chief client officer.
(more)
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