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VIZEUM

VIZEUM AGENCY PROFILE

Owner Aegis Group

Headquarters

8th floor, 125 Shaftesbury Avenue,

London, WC2H 8AD, UK

t +44 20 7550 3471

w www.vizeum.com

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Created 2003

Number of staff 2,082

Number of countries 42

Number of offices 53 (Vizeum 41, partnerships 12) EMEA 40, North America 5, Latin America 1, Asia Pacific 7

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Summary: Founded in 2003, Vizeum is an independent media network that aims to understand motivation. Their ‘motivation to media’ approach tries to understand the motivation of people to live their lives the way that they do and to discover why people buy different brands. The agency conducted the world’s largest motivational study of categories, brands and the media with 80,000 interviews in 20 countries, which gave them a unique understanding of the consumer and their motivations. Vizeum believe that through flexibility, quality, environment and targeting they offer clients the ‘best value.’

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INTERNATIONAL CLIENTS

  Countries
20th Century Fox 18
Asics 4
C&A 5
Columbia Sportswear 4
Eckes Granini 4
Ferrero 16
Heinz 4
Hemtex 4
Hermes 10
Total 25
JTI 10
Lavazza 3

Lelli Kelly SpA

7
Osram 5
Panasonic 26
Pernod Ricard 9
Santa Maria 4
Valeo 4
Yves Rocher 5
Zott 5

 


KEY LOCAL CLIENTS

Goodyear, Safeway (Canada)

Yili (China)

Groupama (France)

Brauerei (Germany)

Enel, Peroni (Italy)

PSA (Italy, Sweden)

Nippon Paint (Malaysia)

Bongrain GmbH, Euronics, Warsteiner, Heineken, Tele2 (Russia)

Saab (Spain)

AOL, Coca-Cola, Eurostar, HBOS (UK)


MAJOR WINS

  ($m)
Pernod Ricard (global) 200
Total (global) 100
Coca-Cola (UK) 60
Aams (Italy) 27
Storck (France) 22
Consiglio dei Ministre (Italy) 20
Groupama-amarguiz.com (France) 20
Eau Ecarlate (France) 15
Suzuki (Canada) 15
DZ-Bank (Germany) 7
Panasonic (Russia) 5

 


CASE STUDIES

Look deeper into the creative mind of Vizeum with these related case studies from CMDglobal.

Heinz steams in London 

Taste of Home Soup, UK

Coke gets arty 

Coca Cola, UK

A bit of a blur 

Pearle, Netherlands

Driving into consumers' hearts 

Peugeot, Italy

 


KEY PERSONNEL

  Rattle Vizeum   Sadie Vizeum   Kabus Vizeum

 Rattle        Sadie        Kabus

Martyn Rattle President, Vizeum Global Management
t +44 20 7550 3471
e martyn.rattle@vizeum.com

Simon Sadie Worldwide business director, Vizeum Global Management
t +44 20 7550 3474
e simon.sadie@vizeum.com

Robert Kabus Worldwide head of strategy, Vizeum Global Management
t +1 415 541 2921
e robert.kabus@vizeum.com
 

Click here for a listing of multi-local personnel and key international account handlers.

RELATED NEWS

Your search for keywords "vizeum" and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:

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NEWS

Aegis Media appoints first chief client officer

(18 November 2008)

Martyn Rattle has been appointed as Aegis Media's first chief client officer.

(more)


NEWS

MEC wins Orange account in Poland

(23 October 2008)

Mediaedge:cia has won the Orange account in Poland, worth around €60m.

(more)


NEWS

Isobar completes international client services team line-up

(16 July 2008)

Isobar has announced three senior appointments, completing the leadership of the Isobar Global Client Management team.

(more)


NEWS

Aegis acquires Tempo Media

(01 May 2008)

Aegis Group has acquired Tempo Media in Romania, which has gross assets of €1.3m

(more)


NEWS

Aegis buys JJP

(03 April 2008)

Aegis Group has acquired sponsorship and experiential marketing business Jämterud, Jiffer & Partners (JJP) in Sweden.

(more)


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