OWNER

50% Arte France (France Télévision 45%, French State 25%, Radio France 15%, Institut national de l’audiovisuel15%) and 50% Arte Deutschland (ARD 50%, ZDF 50%)

TOTAL EUROPEAN DISTRIBUTION 68.7m

WEBSITE www.arte.tv

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PROFILE

Arte targets an open-minded audience with a liberal outlook and interest in new themes and topics. It shows cinema from around the world while also showcasing European TV drama.  Arte produces documentaries based on a range of topics from art and history to science and technology while its magazines use a various formats to examine European life. “24 hours Berlin” a day-long documentary celebrated 20 years since the fall of the Berlin Wall taking more than 80 camera teams to produce. Arte is also strong in the arts from theatre to variety and jazz.

For 2010, Arte is looking to build on interest in this summer's 2010 FIFA World Cup with 36 programmes dedicated to showing the culture and nature of host continent Africa. It also offers a full schedule of HDTV programs throughout the year and makes use of the latest video recording technology. Advertising on the channel is restricted to sponsorship.

SERVICES

There are no ads on Arte, however advertisers are able to sponsor the channel's output.

NON-LINEAR OPPORTUNITIES

Advertising in the TV programme guide Arte Magazin (Germany)

RELATED NEWS

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NEWS

International media measured up in EMS

(15 September 2009)

Despite the firm grip of recession international print and TV has put in a solid performance in this year's EMS results.

(more)

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